ODN Digital Services: An Epitome of a Start-up Success Story
‘Content is the new currency for brands‘ is a saying that has been recently picking up pace. However, it is the creative concept along with global quality and innovative content that help brands achieve their objectives. This is what the team at ODN Digital Services believes in and has been working on the same ideology to help brands successfully cover their digital journey and assists them in delivering what their customer base needs and prefers.
Incepted in late 2015, this firm has successfully covered its journey from that of a start-up to being entitled as the leading content design company. It has risen to name and fame in just 5+ years and continues to help brands reach their customer base effectively via their premium content from the E-Commerce and Marketing Content perspectives.
The brand offers services of catalog shoots, catalog videos, informative graphics under its E-Com content services and social media management, website design, banner, and landing pages designing along with creative shoots and videos under its Marketing Content vertical. Their start-up journey initiated with photoshoots which eventually carved the path for content creation with copy and creative.
ODN Digital Services shares that they had to literally step out of their comfort zone to fulfill their promise of delivering edited images and videos, 3D renders, GIFs, A+ infographics in just 24 hours! They have been putting in their best foot forward and continue to deliver the same even now. At the moment, along with the above-mentioned services, they are also involved in multiple online D2C enabling projects to cater to their clients’ requests and requirements.
Their focus has always been to come up with innovative strategies and depict creativity in every bit, every project that they do! They promise brands to deliver global quality content. They also lay extreme emphasis on a quick turnaround time and this is what they believe differentiates them from the other industry players.
Sharing his vision and idea behind launching the venture, Mr. Narinder Mahajan, Co-founder & CEO, ODN Digital Services, says, “I possess 18 years of industry experience and I am a consumer retail and E-Commerce specialist. During my corporate journey, I have worked with various prominent organizations across diverse industries and formats of consumer retail. Prior to launching ODN Digital Services, I was working with an E-Commerce giant and that is when I observed the scope of opportunity and growth for high-quality and creative content. At the time, there was a significant surge in investments in the marketplaces, Digital Marketing, and social media domains from the E-Commerce perspective. There was also an enormous demand for creative content and I realized that it will continue to spike in the times ahead.”
”However, there were no content creators or content dedicated firms providing premium quality content in a time-sensitive market which was the need of the hour owing to the industry dynamics. That is when Udaar and l gave in to our entrepreneurial streak and launched ODN Digital Services with our extensive expertise in online retail and selling. Our sole aim was to help brands successfully cover their journey of digital transformation. Archana joined us a little later and has been helping us ever since in maintaining and ensuring the quality and aesthetics of the creative,” he adds.
Started as a 5 member team, ODN Digital Services now has 3 offices in Delhi and Bangalore. The brand serves clients both at the national and international levels and is present in the US, Europe, Middle East and APAC regions. It boasts of a highly agile, enthusiastic, and creative workforce of 90+ experts, art directors, editors, strategists, writers and visualizers possessing expertise across domains. So far, ODN Digital Services has worked for 200+ clients across industries and across the globe and has delivered over 1 million catalogs and over 0.5 million edited images.
The organization has been playing a pivotal role in helping brands share their story with the world via their innovative ideas and global quality content. ODN Digital Services is one of the very few content partners authorized by key marketplaces like Myntra, Flipkart, Tata Cliq, and Noon amongst many others for premium catalog shoots. Their client family comprises of brands across sectors- online consumer, fashion, lifestyle, food, and beverage, etc. just to enlist a few. They have worked with various other major brands like M&S, Chaayos, Chumbak, Lakshita, Enamor, Timex, Wakefit, GAP, Lakshita, Paytm, Emporio Armani, etc. and have served them global quality content for their Indian markets. The brand’s reach is in the global market as well and they have catered to the content requirements of some recognized international brands like Fossil Group from the APAC area, Centrepoint Stores, and GHC Group from the Middle-East region, and Bodhi Beverly Hills from the US.
Sharing about their journey so far, Mr. Kumar Udaar, Co-founder and COO, ODN Digital Services, says, “Of course, we have had our fair share of start-up struggles. Be it financial crunch, sourcing and hiring the right talent, ensuring sustenance in the ever-evolving market, or convincing brands about our authenticity, credibility, and quality of work and getting new clients on board, we have seen it all! But we were focused and determined! We were clear in our mission and vision and we wanted to achieve what we had planned. We are glad that all our hard work is being paid off and we have emerged to be the leading content creator and provider in India.”
Expressing the roller-coaster creative journey so far, Ms. Archana Gulia, Director, Creative, ODN Digital Services says, “We at ODN Digital Services believe and work with a creative vision to manifest new-age strategies for our clients. Together as a team, we come up with innovative concepts and conceptualize aesthetic creative so as to deliver global quality content. We also make sure to fulfill our promise of a quick turnaround time and in that process, we do keep the quality of our curated content in check. We also keep a close watch on the industry trends and develop content keeping into consideration the brand’s requirements, customer base and their image in the market. We weave brand stories into artistic formats of content be it A+/infographics, catalog shoots, stop-motion videos, theme based creative shoots, etc. via our expertise and creativity of our skilled team. We make concerted efforts to give nothing but only out-of-the-box strategies and high-end content to our clients!“
Shedding light on the future plans, Narinder says, “By the end of 2021, we wish to create an impact in the fields of Video commerce and CGIs (3D, 4D, animations, etc.). Additionally, we also plan to expand our footprints and tap the unexplored regions of the Middle East and APAC markets and we are aiming to achieve this target in the coming two years.”
Udaar adds, “On the whole, we crave to help brands reach out to their consumers and connect with them via the right communication, global quality content and optimally utilizing the potential of the online space via our skillset, expertise, and high-end services.”
The brand in just a short span of time has been able to create a remarkable and unsurpassable position for itself in the market for its innovative conceptualization along with state-of-the-art creative content.
ODN Digital Services’ goal is to design and deliver global quality content and maintain its leading stature for providing new-age ideas and manifesting creative strategies for brands. The brand is making consistent and persistent efforts to ensure that it continues to fulfill its promise of providing innovative content that compliments the constantly changing socio-economic trends in a quick turnaround time and deliver what its clients want!