Mumbai : ZEISS Vision Care India, part of the 180-year-old German pioneer of science in optics, has launched a first-of-its-kind outdoor campaign in Mumbai. Building on its global “Take Care of Your Vision and Visual Health” campaign, ZEISS has taken over Turner Road Junction in Bandra with a cluster of 8 interconnected billboards, celebrating its 180-year legacy in optics while encouraging Mumbaikars on the importance of regular eye examinations and proactive vision care.
Rohan Paul, Business Head – India and Neighboring Markets, Vision Care, ZEISS India, said, “At ZEISS, we believe good vision is essential to everyday life, yet regular eye care is often overlooked. India is a key market for us, and as a foundation-owned company, we are committed to advancing innovation while raising awareness. This campaign marks a bold step for ZEISS as we take our message directly to consumers for the first time through a large-scale outdoor activation. By bringing this conversation to one of Mumbai’s most iconic locations, we hope to inspire more people to prioritize regular eye examinations. This is just the beginning, and we are excited to build on this momentum with more initiatives that keep our customers and access to quality vision care at the center of everything we do.”
Conceptualized in-house, the campaign is strategically executed at one of Mumbai’s busiest intersections, enabling ZEISS to reach thousands of commuters every day with its message on the importance of vision care. The activation follows the brand’s Delhi Metro takeover launched earlier this July, further advancing its mission to encourage commuters to prioritize regular eye examinations and proactive eye care. The campaign was also featured in The Times of India, reinforcing eye health awareness amongst readers nationwide.
ZEISS remains committed to helping people see better at every stage of life through its range of vision care solutions. From children to working professionals and older adults, ZEISS develops solutions that support lifelong visual health. These are available through your nearest optician or at a ZEISS VISION CENTER.