Every year, we observe International Women’s Day on March 8th to celebrate the achievements of women across board viz. cultural, social, economic, political etc. The day also marks the invocation to fast-track the process of gender parity. This year, Women’s Day is themed around ‘Gender equality today for a sustainable tomorrow’, underpinned with the campaign #BreakTheBias.
With that at the backdrop, imagine a world devoid of gender bias and discriminations, a world that is not only inclusive, but equitable too. If one can imagine this, one can also forge this into a reality, because we are all responsible for our thoughts and actions, every day. Through our thoughts and actions, we could start with breaking biases at home or at schools, colleges and university. More so, because these girls are also the future of the country and the society, and it is our responsibility to ensure the safety of our own future.
While there are a number government initiatives to educate the masses and safeguard the interests of women, some enterprises, with the use of tech, have taken this endeavour a notch hire. Today, as more and more people get educated on women’s issues, more and more people are coming up with various tech-based solutions, categorically designed for women. With that said, we’ve listed below some new-age must have apps for women, especially for the college goers.
My Safetipin– Safety is a major concern for college going girls. To solve this issue, my safetifin app determines the safety quotient of an area. To conduct this safety audit, the app depends on parameters like lighting, transportation, security and people density amongst other factors. Based on the safety audit, the app scores the area as safe, less safe, and unsafe. It is available in two language only – Hindi and English.
Flo– It is a three in one app for tracking ovulation calendar, period tracker, and pregnancy related issues. With flo, you can get accurate cycle predictions and also find patterns of the same. Along with that, Flo also shares personalised health insights. One can also keep track of their pregnancy plan through the app.
mPokket- College students often have a variety of expenses to take care of, be it purchasing books, doing a skill enhancing course, or even sundry college spending. One is likely to run into a cash crunch in these situations. mPokket aims to help college students with these last minute finance needs by providing small ticket loans. The app has an easy to use interface with an simple registration process compliant to the NBFC guidelines. It is available on android.
Nykaa Beauty and Nykaa Fashion– An aspect important to college girls is dressing well and feeling good. For all your fashion and cosmetics and skincare needs, Nykaa is the way to go. Nykaa beauty products range from essential skincare for daily use to cosmetics to glam up for a much awaited party. Nykaa Fashion is the go-to app for on trend clothes from various brands. Nykaa’s USP is bringing korean skincare products like sheetmasks, TonyMoly chok chok toner, serum and essence closer to home at affordable prices. They have a variety of homegrown and international products for every range.
Bumble– If you want to explore meeting new people and engage in some fun dates, Bumble is the right app. It is helping to shift the old-fashioned power dynamics and encouraging equality from the start by requiring women to initiate the first message in case opposite genders match. Two people can start a conversation, only once both have decided to swipe right on each other. Also, Bumble has identity card and photo verification to keep scammers and catfishers at bay.