AbhiBus (ixigo’s bus business), one of India’s leading online bus ticketing platforms, today announced the launch of an industry-first Roadside Assistance program designed to support travellers in the event of a bus breakdown during their journey.
Under this initiative, if a bus booked through AbhiBus experiences a breakdown en route, the platform will arrange a cab within 45 minutes, ensuring passengers can continue their journey with minimal disruption and greater peace of mind. The service will be provided at no additional cost to travellers, with AbhiBus bearing the entire cost of the alternate transport.
The company has also launched a new campaign featuring iconic dancer and actor Prabhu Deva to promote its Roadside Assistance service.