“Akshaya Tritiya is an occasion that drives demand for gold and electronic purchases. We observe stronger conversion rates, as consumers align planned purchases with the occasion, leading to focused, category led buying. This year, in addition to the targeted offers introduced by our brand partners, from special pricing and assured giveaways in jewellery to bundled deals and easy financing in electronics, our approach as a Mall has been to actively amplify these promotions through festive giveaways, and engagement led initiatives that further incentivize.”