Bangalore : Axis Trustee Services Limited (ATSL), a wholly-owned subsidiary of Axis Bank and one of India’s leading trustee services providers, has announced the launch of PRISM, a digital-first platform aimed at enhancing client engagement and streamlining service delivery. This launch marks a significant step in Axis Trustee’s ongoing journey towards becoming a fintech-led trustee.
The platform launch of PRISM by Amitabh Chaudhry, MD & CEO of Axis Bank, along with Rahul Choudhary, MD & CEO of Axis Trustee Services Limited, underscoring the Group’s strong commitment to driving digital innovation and transformation.
The launch of PRISM aligns closely with the Securities and Exchange Board of India’s (SEBI) continued focus on Ease of Doing Business (EODB), which seeks to simplify processes, improve transparency, and enable faster and more efficient market interactions. Through PRISM, Axis Trustee is proactively supporting this regulatory vision by digitizing key client interfaces and optimizing trustee service workflows and compliance.
Designed to deliver a more intuitive, efficient, and transparent experience, PRISM integrates technology across critical client touchpoints. The platform is expected to reduce turnaround times, improve responsiveness, and drive operational efficiency and regulatory compliance.
Speaking at the launch, Mr. Rahul Choudhary, MD & CEO, Axis Trustee Services Limited said:
“PRISM marks a significant milestone in our journey to reimagine trustee services through a digital-first approach. As financial markets evolve, the role of a trustee is steadily expanding beyond traditional oversight to becoming a more connected and insight-driven partner for clients.
With PRISM, we aim to simplify interactions, enhance transparency, and make service delivery more seamless and efficient for all stakeholders. The platform is a step forward in improving client experience while strengthening operational effectiveness.
At Axis Trustee, we are also continuously exploring the potential of emerging technologies, including AI and advanced analytics, to enhance risk monitoring, drive smarter decision-making, and reinforce our compliance and governance frameworks. This aligns with our commitment to staying ahead of evolving regulatory expectations and building a future-ready trustee organization that upholds the highest standards of trust and accountability.”
PRISM is anchored around four core pillars of client interaction:
Smarter Client Access and Support: Enables easier access to key information and services, helping clients address their queries more efficiently.
Streamlined Service Request Management: Allows clients to raise and track service requests seamlessly, ensuring better visibility, faster turnaround, and consistent service delivery.
Efficient Process and Transaction Support: Provides structured support for process and transaction requirements, enabling easier navigation of documentation and workflows.
Integrated Compliance and RegTech Enablement: Enables effective compliance management through automated compliance calendars, timely report submissions, and intelligent alerts, helping clients stay aligned with regulatory requirements while enhancing transparency and control.
Over the past few years, Axis Trustee Services Limited has continued to strengthen its offerings through targeted investments in automation, digital documentation, and now technology-led client servicing. With the launch of PRISM, Axis Trustee further reinforces its position as a next-generation trustee, focused on agility, responsiveness, and long-term value creation for its clients.