India : Marking the beginning of Breast Cancer awareness month, Zydus, a leading innovation-led global lifesciences company, today launched Season 3 of its ‘Easiest Exam’ campaign with a pan-India reach, asking women to take breast self-examination through a simple message that it takes just 3 minutes, which can be a life-saving step. The visuals capture men and women across India and all walks of life, making the message a compelling one.
Take the #EasiestExam | Do Haath, Teen Minute Aur Ek Aasaan Sa Exam | Breast Cancer Awareness 2026
The accompanying video features a simple hand gesture as a non-verbal reminder to take three minutes for a monthly breast self-examination and helps make conversations about breast cancer easier. Bringing this message together is a unifying song sung by renowned playback singer Bhoomi Trivedi.
The season will also feature insights from oncologists across India on early detection, timely screening and navigating the breast cancer journey with hope and resilience. It will highlight the important role caregivers play in supporting those affected by the disease.
The campaign encourages women to be aware of changes in their breasts, practise regular breast self-examination and seek medical advice if they notice anything unusual. This simple three-minute practice can help women become familiar with their breasts and recognise changes that may need medical attention. Detecting breast cancer early can improve treatment outcomes, when it is most treatable and even curable.
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