National : Duroflex, one of India’s leading sleep solutions brands, has unveiled its new Duroflex Experience Centre in HSR Layout, Bengaluru, strengthening its retail presence in the city with a larger, experience-led space designed to help consumers discover solutions for better sleep, comfort and wellbeing.
Spread across approximately 2,170 sq. ft. in Sector 3, HSR Layout, the new Experience Centre brings together product innovation, personalised guidance and thoughtful design to offer consumers a more immersive and considered retail experience.
The HSR Layout Experience Centre houses both Duroflex and Sleepyhead under one roof, bringing the two brands together to offer consumers a wider choice of sleep and comfort solutions. A distinctive feature of the new Experience Centre is its integration of natural and sensory elements, including an indoor waterfall. The gentle trickling sound of water creates a calming ambience, encouraging visitors to slow down and unwind as they explore the store. This design element reflects Duroflex’s approach to bringing the idea of “Designed to De-Stress” into the retail environment, creating a space that connects comfort with relaxation and overall wellbeing.
The store showcases Duroflex’s portfolio of sleep and comfort solutions, with Airboost mattresses and Motion Sofas among the key offerings on display. Consumers can explore and trial products with personalized guidance from the store team, helping them identify solutions suited to their individual comfort preferences, sleep requirements and lifestyles. The larger format also enables a more engaging product discovery journey, allowing consumers to experience the features and benefits of different offerings firsthand. By combining assisted trials with a calming store environment, Duroflex aims to move beyond the conventional mattress-buying experience and make the process of choosing sleep solutions more informed and experiential.
Commenting on the launch, Mr. Ullas Vijay, CMO, Duroflex Limited, said, “Bengaluru continues to be an important market for Duroflex, given the city’s evolving consumer preferences and growing awareness around sleep and wellbeing. With our new Experience Centre in HSR Layout, we are reimagining how consumers discover and experience sleep solutions by bringing together product innovation, personalised guidance and thoughtful design. The inclusion of natural elements such as the indoor waterfall reflects our intent to create a calming environment where consumers can pause, unwind and experience a sense of comfort even before they explore our products. By bringing Duroflex and Sleepyhead together under one roof, we are also making it easier for consumers to discover solutions that suit their individual needs and preferences.”
With the new HSR Layout Experience Centre, Duroflex continues to strengthen its experience-led retail strategy, creating spaces where consumers can engage with its portfolio, understand product innovations and make informed choices about their sleep and comfort needs. The launch reinforces the brand’s broader focus on expanding its retail footprint while building a more holistic conversation around sleep, recovery and everyday wellbeing.
****