Nova Eyewear, a global brand under Vision Rx Lab, offers a wide range of innovative eye-care products, which would be relevant for its end consumers in almost every possible situation. In the post-pandemic world, taking in cognizance of the huge digital consumption, the constant strain and harmful exposure of our vision to digital gadgets, Nova offers its new range of trendy Nova Blumax eyeglasses powered with advanced blue-light filtering lenses.
Nova Eyewear, being committed to cater to the needs of visual clarity, comfort and protection, provides a plethora of eyewear solutions, spanning advanced lenses with stylish frames, sunglasses and safety eyewear. The Nova Blumax protective range comes in fashionable frames to not only safeguard your eyes from harmful HEV (high-energy visible) blue light emitted from the digital devices and but also meet your style quotient and comfort level too. Available in lightweight, sleek and stylish frames, these eyeglasses with cutting-edge lens technology ensures that you look good and at ease in every occasion whilst staying covered from any junk light. This product range is also available under Nova Blumax Zero Power Glasses, a ready to wear range pre-fitted with Blumax lenses for wearers without eye power who are looking for quick solution.
Unlike most other blue cut lenses, Nova Blumax is not any coating, but a revolutionary lens material which helps to provide optimum protection from HEV Blue Light & also harmful UV rays. These specialised blue-filter lenses are available in both plano and with power and fits all prescriptions including single vision, bifocal and progressives in all frame styles and sizes, now also available in photochromic range for active lifestyle
This product-line is available at optical retail chains in India and Nova Eyewear’s official website. Considering the growing need of right eyeglasses in the digital world and pacing up with the contemporary fashion, the Nova Blumax category has been so designed so it could effectively meet the visual needs and convenience of the end consumers to suit their digital lifestyle.
Pammi Jamalpuria, VP, Corporate Marketing, Vision Rx Lab, pioneer of international eyewear brand, Nova Eyewear, said, “As a complete eyewear brand, Nova Eyewear endeavours to meet the visual requirements of consumers as they adapt to changing times and lifestyles. Blumax protective lenses designed for visual health and digital well-being is the most suitable eyewear one can have in the current scenario. With active marketing and campaigns we are trying to highlighting the importance of the product and need for embracing healthy vision. ”
Nova had earlier associated with actor Vikrant Massey for their digital campaign of Blumax range #SayNoToJunkLight.