Etsy, the global marketplace for unique and creative goods, reveals the first ever report showcasing items that people from different parts of the world have bought from Indian sellers in 2023. Etsy has tens of thousands of small business owners from every state in India, selling one-of-a-kind products to buyers from all over the world. With a mission to “Keep Commerce Human,” Etsy is committed to using the power of business and technology to strengthen communities and empower homegrown businesses.
“At Etsy, we are focused on empowering small businesses with the tools they need to reach our global audience of more than 90 million buyers. This report is testament to the fact that there is global interest in India-made items. Buyers around the world are interested in unique items from India and place great value on the quality work made within the country. ” – Pankaj Jathar, VP and Country Head India, Etsy
Etsy miles
In September 2023, the longest distance an order on Etsy from India traveled was from Bagjola village in West Bengal to Tacna in Peru, covering a distance of 17,732 kms while the shortest distance an order traveled was from Tiruchirapilli in Tamil Nadu to Colombo in Sri Lanka, a distance of 453 km.
Among the products sold this year, some of the most unique were
- A 75″ tree of life statue that went from New Delhi to Columbia Falls in Montana
- A vintage princess crown that was shipped from a seller in New Delhi to Phoenix, Arizona
- A jharokha mirror that was sent from New Delhi to Los Angeles, California
On Etsy, buyers can find items and gifts that express their style at any budget and for every occasion.
- A rug from Mirzapur, Uttar Pradesh was sold to a buyer all the way in Brooklyn, New York
- An engagement ring bought from Surat, Gujarat was sent to Cayucos in California
- A diamond necklace bought from Mumbai, Maharashtra was shipped to Ocean Grove, Australia
- A customized marble dining table purchased from Agra, Uttar Pradesh was sold to a buyer in Raleigh, North Carolina
- A wooden temple bought from Mumbai, Maharashtra was sold to a buyer in Leander, Texas
Buyers on Etsy are intentional shoppers looking to project their personalities through their purchasing patterns. Etsy allows buyers to work directly with sellers to personalize or customize items to their exact specifications.
- Over 40 lakh personalized products were sold by Indian sellers to buyers from across the globe
- Out of this, jewelry was the most prominent category with more than 7.5 lakh personalized pieces being sold to global buyers from India
- More than 4 lakh clothing items including dresses, tops and tees, and pajamas and robes were personalized
- More than 1 lakh personalized bridesmaids gifts were sold to buyers from different parts of the world
- Over 1 lakh personalized wall decor items were sold from India in 2023
Etsy fun facts
- Etsy sold more than 99,000, wedding and engagement related jewelry from India this year
- More than 78,000 rings (not wedding rings) were sold to buyers in different parts of the world this year
- More than 37,000 bridesmaids gifts were bought by global buyers from Etsy in India. The highest purchases for these products came from France and Canada
- Over 50,000 rugs were shipped to countries all over the world from India
- Over 46,000 altars and shrines were sold on Etsy in India to people all over the globe