India : Haier Appliances India, the No.1 global major appliances brand for 17 consecutive years, today reimagined premium living with the launch of its latest generation of premium home appliances at the “Elevate with Haier” event, held at its headquarters in Greater Noida. The showcase featured the In-Vista, India’s Only Five-Door Built-In Refrigerator; the M3 Series washing machine, India’s Only Triple Drum with AI Multi Wash; the M70 Mini LED delivering Ultra-Vivid Picture Quality and Theatre-Like Sound Performance; the Halo Chimney and the Velox Electric Storage Water Heater. Bringing together futuristic technology, sophisticated design and intelligent experiences, the new range reflects Haier’s vision of reimagining premium living across the contemporary Indian homes.
With Indian consumers increasingly seeking premium home appliances that bring together advanced technology, sophisticated design, enhanced functionality and consistent performance, Haier’s latest portfolio expansion brings India-first innovations to the forefront, reflecting the evolving lifestyles and aspirations shaping contemporary Indian homes. The festive season presents a timely opportunity for home upgrades, as consumers look to enhance their living spaces, making it an ideal moment to introduce innovations designed to integrate seamlessly into the evolving aesthetics of premium Indian homes.
Commenting on the launch, Mr. NS Satish, CEO, Haier Appliances India, said, “At Haier, we believe that elevating the home means constantly reimagining what home appliances can deliver. With ‘Elevate with Haier’, we are taking this vision forward through a premium portfolio that brings meaningful innovation, differentiated technology and differentiated design to everyday living. From the In-Vista 5-Door Side-by-Side Refrigerator, which rethinks built-in refrigeration, to the M3 Series Washing Machine with India’s Only triple-drum design and AI Multi Wash, these launches represent our ambition to push category boundaries and create new possibilities for consumers. Complemented by our latest innovations in home entertainment, kitchen ventilation and water heating, this portfolio reflects our commitment to bringing breakthrough technologies to India while staying closely attuned to the evolving aspirations of Indian households. As consumers increasingly seek homes that combine sophistication, convenience and intelligent functionality, we remain focused on creating products that go beyond expectations and truly elevate everyday living.”
Haier In-Vista 5-Door Side-by-Side Refrigerator: The New Architecture of Premium Refrigeration
In today’s evolving homes, a refrigerator is no longer just an appliance for basic cooling and conventional food storage. Modern consumers expect more from their refrigerators, intelligent functionality, enhanced convenience, thoughtful innovation, and a design that complements their lifestyle and elevates their kitchen spaces. As kitchens become an integral part of contemporary home design, refrigeration is evolving from a functional necessity into a statement of sophistication, seamlessly blending advanced technology with premium aesthetics.
The Haier In-Vista, India’s Only 5-Door Built-in Refrigerator, is designed around the philosophy of “Built-in to Stand Out” for modern, design-conscious homeowners with a taste for luxury. Featuring Haier’s Free Standing, Built-in Technology, the refrigerator blends seamlessly with surrounding cabinetry, delivering a sophisticated, built-in aesthetic with 0 cm side gaps.
Further elevating this seamless integration is Haier’s Bottom Heat Exchange Technology, which revolutionizes the conventional architecture of refrigerators by shifting heat exchange from the sides to the bottom. This innovation keeps the sides cool, enabling a perfect built-in look with 0 cm side gaps. The result is an immaculate, seamless built-in design that merges perfectly with your kitchen space.
A professional hydraulic hinge enables a wide-angle opening of 113°, with an automatic closing mechanism at 45°, ensuring effortless access while maintaining a seamless, integrated look that blends sophisticated kitchen aesthetics with everyday practicality.
The Haier In-Vista features a 5-door, 5-zone Family Care layout, designed to provide dedicated storage environments for different categories of food. The five zones include the Fridge Zone (+1°C to +9°C), MRA Fresh Zone (+1°C to +9°C), Magic Convertible Zone (+5°C to -20°C), Freezer Zone (-14°C to -24°C), and Deep Freeze Zone (-30°C), offering tailored storage conditions to suit diverse food preservation needs. From fresh fruits and vegetables to frozen foods, ice and beverages, each category gets its dedicated space, while a wave-shaped base shelf securely accommodates wine and beverage bottles for added convenience.
Crafted in Ornate Black with an elegant stone-textured finish, the Haier In-Vista brings refined luxury and contemporary sophistication to modern kitchen spaces. Sensor-activated lighting and 270° interior illumination further elevate its premium appeal while ensuring clear visibility and convenient access to stored items.
The MRA Fresh Technology helps reduce oxidation and maintains humidity levels above 90% within a sealed, high-moisture drawer, keeping fruits and vegetables fresh for longer. Functioning like a cellar for fresh produce, it offers 2-6 times better moisture retention, helping preserve the freshness and quality of everyday essentials.
Adding to its versatility, the 66L Magic Convertible Zone can function as either a refrigerator or a freezer, with temperatures adjustable from −20°C to +5°C. This flexible zone adapts to changing household needs, offering dedicated space for everything from beverages and fresh produce to meat, seafood and frozen foods. A dedicated automatic ice maker in the freezer zone further enhances everyday convenience.
Bringing greater intelligence to the refrigeration experience, the Smart Home Assistant, equipped with Smart AI, enables convenient control through the Haier Smart App. With features such as smart food management, smart ice dispensing and smart sterilisation, it offers a more intuitive and connected approach to everyday kitchen routines.
The Haier In-Vista 5-Door Side-by-Side Refrigerator will be priced at INR 2,59,990. Consumers can purchase the newly launched refrigerator through Haier’s official website and retail outlets across the country.
Haier M3 Series Washing Machine, India’s Only Triple Drum with AI Multi Wash: Redefining the Future of Fabric Care
With three dedicated independent drums at the core of its design, the Haier M3 Series introduces a new approach to personalised laundry care for modern Indian households. Featuring AI-powered washing intelligence and an industry-leading 216 mm ultra-wide drum diameter, the M3 Series incorporates the industry’s only innovative design with two small, dedicated drums, enabling consumers to wash baby clothes, daily essentials and delicate fabrics across three independent washing zones within a single appliance, while maintaining a standard washing machine footprint.
As laundry habits evolve in Indian homes, consumers are increasingly seeking improved hygiene, personalised fabric care and greater convenience. Addressing these needs, the Haier M3 Series allows three different laundry loads to be washed simultaneously, with each drum handling a separate washing operation. This reduces the need for multiple wash cycles and waiting time, while AI Wash intelligently adapts each wash cycle to the specific needs of the load, helping families save valuable time and reduce the water and electricity used across multiple wash cycles.
The three independent drums operate simultaneously, while the Essence Wash feature pre-mixes detergent and water to generate dense foam for deeper yet gentle cleaning. Technologies such as the Smart Touch Door Integrated Panel, Smart Dosing and Quick Clean enhance ease of use, simplify detergent management and offer greater convenience for everyday laundry.
A colour touchscreen interface and Wi-Fi-enabled remote control add a connected layer to the experience, allowing users to operate and manage their washing machine with greater convenience.
The Haier M3 Series Washing Machine Series is available in a 12KG (1KG+1KG+10KG) capacity with a 4-year comprehensive warranty and 12 years on the motor. The M3 series model is priced at INR 130000. M3 series is currently available at retail outlets across India as well as on the Haier India Website (https://shop.haierindia.com/).
A More Immersive Living Room with the M96 and M70 Mini LED Series and Their Extended-Lineup Models
The Haier M96 Mini LED TV delivers a premium big screen entertainment experience, featuring an industry-leading 6.2.2-channel speakers system with Sound by KEF and Dolby Atmos for immersive, premium audio performance. Its advanced SQD Mini LED technology and Dolby Vision IQ produce stunning visuals with exceptional colour, contrast, and clarity. Powered by UltraSense AI, the TV intelligently enhances every aspect of your viewing experience through four specialised features: UltraSense AI Cinema refines picture quality for more vibrant and detailed visuals, UltraSense AI Sound optimises audio for a richer, more immersive listening experience, UltraSense AI Game delivers smoother gameplay for enhanced gaming performance, and UltraSense AI Eye Caring prioritises visual comfort for more comfortable everyday viewing. Designed for discerning viewers, its ultra-slim, zero-gap design blends seamlessly into modern interiors, bringing together intelligent performance, cinematic visuals, powerful sound, and sophisticated aesthetics for an elevated entertainment experience.
The Haier Mini LED M96 Series is available in 100” & 115” screen sizes. The range starts from INR 4,19,990 & is now available across leading retail outlets in India.
The Haier Mini LED M70 Series brings a new level cinematic experience at home with theatre like sound and ultra-vivid picture quality. Powered by Mini LED technology with Micro Dimming and AI picture Quality, the M70 Series is designed to deliver enhanced contrast, detail and colour across different types of content. Support for Dolby Vision and HDR10+, along with up to 93% DCI-P3 colour gamut, enables a richer and more vivid viewing experience. The cinematic experience extends to sound with a 50W 2.1-channel audio system with an integrated subwoofer, supported by Dolby Atmos and Total Sonics®. For consumers who use their television for gaming, the M70 Series features 120Hz Gaming, VRR, ALLM and MEMC, alongside a dedicated Gaming Bar. The television also brings intelligence and connectivity into the living room through Google TV with Gemini, HaiCast and Bluetooth Speaker Mode. With 2GB RAM and 32GB ROM, it offers a smoother interface and ample storage for favourite apps, making the television a more versatile part of the connected home.
The Haier Mini LED M70 Series is available in 85”,75”,65”, 55” & 43” screen sizes with prices starting at INR 39,490. The range is now available across leading retail outlets in India.
In addition to these products, another hero product for the festive season is the Haier M80 Mini LED 4K TV. Designed to deliver an unparalleled viewing experience, the M80 Series combines breathtaking visuals with 800 nits peak brightness and Dolby Vision. Its powerful 50W 2.1-channel sound system, featuring Dolby Atmos and Sound by KEF, delivers rich, cinema-quality audio for immersive entertainment. With ultra-responsive gaming performance, the M80 Series brings together cutting-edge technology and immersive features to transform home entertainment into a spectacular, lifelike experience.
The Haier Mini LED M80 Series is available in 85”, 75”, 65” and 55” screen sizes with prices starting at INR 70,490. The range is now available across leading retail outlets in India.
Haier Velox Electric Storage Water Heater: Bringing Together Faster Heating, India’s first unique pulse light effect.
Haier Velox represents a strategic step forward in Haier India’s water heater portfolio, designed to address evolving consumer expectations through 33% faster heating, advanced 11 safety features, energy efficiency and premium design with Impulse Light.
As hot-water usage increases during the winter season, consumers increasingly seek solutions that deliver more than basic heating performance. Velox addresses these needs by combining high-speed heating with differentiated technologies, including Shock Proof Technology, Titan-guard TM tank and the Bacteria Proof System (BPS), alongside five-star energy efficiency and long-term durability, combining 10 yrs. Comprehensive warranty on tank.
With a contemporary design and a consumer-centric innovation approach, Velox aims to strengthen Haier’s premium positioning in the electric storage water heater category, enhance product differentiation at retail, and deliver greater value through a combination of performance, safety and reliability.
The Haier Velox Electric Storage Water Heater will be available in two capacities: 15L, priced at INR 13,990 and 25L, priced at INR 14,990. The products will be available across leading retail outlets in India.
Haier Halo Chimney: Powerful Suction, Low-Noise Performance and Smarter Kitchen Ventilation
The Haier Halo Chimney is designed to deliver highest true suction with lowest noise, making it an ideal choice for modern Indian kitchens. Featuring a 2000 m³/h super suction capacity, it efficiently removes smoke, grease, and cooking odours to keep your kitchen fresh and clean. Its advanced BLDC motor ensures efficient performance, while the Smart Smoke Sensing technology detects smoke and helps optimise ventilation. An 8W LED light strip provides clear visibility over the cooking area, offering three-colour lighting to customise the ambience suiting your preference. Adding to its convenience, the Heat Auto Self-Cleaning feature helps loosen and remove accumulated grease, making maintenance easier. Combining high suction power, low-noise performance, smart smoke management technology and convenient cleaning features, the Haier Halo Chimney offers a powerful and user-friendly ventilation solution for contemporary Indian kitchens.
The Haier Halo Chimney range starts at INR 23,000. The product is now available across leading retail outlets in India.
Driven by its purpose of “More Creation, More Possibilities”, Haier continues to bring global innovation to India through its Made in India, Made for India philosophy, creating products that are designed not just for the homes of today, but for the evolving lifestyles of tomorrow.
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