Widespread utilisation of event technology resources to produce stellar corporate events delivering smash-hit lead generation campaigns, eventually leading to a scaled-up event ROI, no longer remains alien to the events industry stakeholders, including marketing organisations, audiences, exhibitors, and sponsors.
While tech components such as Event Lead Capture Technology facilitate seamless execution of contactless lead capturing programs at on-ground events, RFID (Radio-frequency Identification) speeds up various event processes while improving security and data tracking.
In light of the physical events eventually returning to the mainstream post-Covid, this article highlights how the ubiquity of technology will allow and reshape the Events scenario to create personalised events for attendees, along with collecting real-time data for Exhibitors as well in 2022:
Physical Events Scale-Up to Hybrid Events
Physical events require cutting-edge technology to expand their reach and penetrate new markets worldwide. The Virtual Event technology, including Metaverse, is driving the emergence of hybrid events, a phenomenon that combines both online and in-person participation to maximise B2B lead generation opportunities. Stream-the-stage hybrid formats cover the entire spectrum of in-person and virtual experiences brought to life in a TV production-like style by cutting-edge technology.
Secured Registration Software Makes Event Sign-up Fast and Convenient
Incorporating a user-friendly registration software that guarantees end-to-end data protection will offer a convenient sign-up option for prospects. The audience will most likely appreciate the choice to book advance digital tickets for admission, eliminating the need for physical tickets at the events.
Visualise Your Event Layout With an Event Mapping Software
Event Mapping Software is essential to the event setup process from a logistical standpoint. It simplifies the event space design by enabling the event designers to create a “geographic setup” for the meeting, including positioning tradeshow booths and exhibits, setting up furniture and registration desks, buffet lines, and banquet tables for optimum foot traffic.
Facial Recognition Software Improves Safety and Security With Enhanced Attendee Experience
Facial Recognition Software facilitates a “smart event”, allowing for automated, faster, more secure, and contactless check-ins, reducing wait time and interactions between event staff and attendees. It collects biometric information and requires notice, audiences’ consent, and end-to-end data security from a privacy standpoint.
Profile Event Participants: Facial recognition can reveal information on an attendee’s approach to a booth, registration desk, or even to a key decision-maker of the marketing organisation. Pre-registering details enable event planners to tailor the attendee experience.
Assess the Audience’s Mood: Additionally, the software interprets facial expressions and body language to assess the audience’s mood, allowing performers to efficiently adjust content to balance energy with humour or audience participation.
It’s Good to Chat with Chatbots
As AI (Artificial Intelligence) powered virtual assistant technology continues to make life cool for users, the events industry is most likely to feature AI-enabled chatbots and digital assistants. Organisations can focus on event planning with automated customer service while attendees receive rapid customer service responses.
Offer Personalised Recommendations with AI
Event creators can use AI to interpret data from social media profiles, including professional networking platforms, to create personalised recommendations for each attendee – for example, whom they should meet, the breakout session they mustn’t miss, or the presentation that they would benefit the most from.
Conclusion
Event technology has come of age, from event registration software garnering prospects’ contact information to RFID wristbands, recording deep insights into attendee behavioural patterns and AI-powered personalised recommendations to attendees. As businesses across sectors get into the groove of returning to in-person gatherings, the events industry stakeholders strongly anticipate a transformed persona of live events. Physical events, equipped with cutting-edge tech integration, are all set to deliver enhanced value creation with the most engrossing attendee experience, extensive networking opportunities, and ROI driven lead generation opportunities.