Chennai: Instamart, India’s pioneering quick commerce platform, today announced a partnership with Hindustan Petroleum Corporation Limited (HPCL), a Maharatna Central Public Sector Enterprise, to launch India’s first on-demand LPG cylinder delivery service on a quick commerce platform. The partnership brings one of the most essential household needs into the instant-delivery fold. The launch also marks the debut of HPCL’s newly launched HP Navya, its next-generation 10 kg composite LPG cylinder, on Instamart.
The service will first go live in Bengaluru, where consumers can order HP Navya, which is lighter, corrosion-resistant and built with enhanced safety features, designed for modern living. This cylinder is easy to carry and features a translucent body that enables customers to conveniently monitor the gas level. Its compact, contemporary design makes it an ideal choice for apartments, small families, working professionals, students, and households looking for a convenient secondary LPG cylinder. In addition to this, the 5 kg metal LPG cylinder will also be available. Notably, no existing domestic LPG connection is required, making it a flexible, on-demand option for a wider set of consumers, including students, working professionals and smaller households.
Amitesh Jha, CEO, Instamart: “Instamart has expanded its consumption use cases well beyond groceries to become part of everyday life. With HPCL, we’re extending that convenience to an essential household service, bringing LPG onto Instamart while maintaining the safety and reliability standards consumers expect.”
Shri Amit Garg, Director-Marketing, HPCL, said: “Customer needs are evolving, and HPCL is committed to provide innovative solutions to meet them. We are making LPG more accessible and convenient for Naya Bharat with focus on safety, trust and reliability that customers associate HP Gas with. HP Navya, our new Composite LPG Cylinder brand, reflects our commitment to delivering innovative energy solutions that make everyday life simpler and more convenient. Through the Instamart platform, we will be able to reach customers through a fast, convenient and digitally enabled platform, making HP Navya Composite LPG Cylinders more accessible while enhancing the overall customer experience.”
How it works:
Consumers can log on to Instamart, select their preferred 10 kg composite LPG cylinder or 5 kg metal LPG cylinder, add it to their cart, and place an order. First-time purchases are fulfilled as new cylinder purchases. Thereafter, consumers can place refill orders by returning the empty HPCL cylinder at the time of delivery.
Orders are fulfilled through HPCL’s authorised distributor network and delivered by the distributor’s trained personnel under applicable safety and regulatory protocols. First-time orders require identity verification, with proof-of-delivery documentation built into the process to ensure a safe, compliant experience end to end.
For Instamart, which delivers over 50,000 SKUs to consumers, the launch marks a step into high-trust categories, deepening its role in consumers’ everyday lives. For HPCL, it extends decades of distribution expertise into a new, tech-first channel built for convenience.