After a career spanning over two decades across marketing, digital businesses and consumer brands, Manav Sethi has embarked on an entrepreneurial journey with ANTISTATUS, a statement silver jewellery brand co-founded with Pallavi Singh.
During his career, Manav has held leadership positions at companies including Hero MotoCorp, Octro, Eros International, ALTBalaji and ASKME. His experience spans marketing, business growth and brand building, bringing a strong understanding of consumer behaviour and evolving market trends to his new venture.
Built on the philosophy “Defy the Norm,” ANTISTATUS challenges conventional notions of status through bold, handcrafted silver jewellery inspired by biker culture, gothic aesthetics, music and contemporary street culture. Its collection features statement rings, pendants, necklaces, bracelets, belt buckles and distinctive silver pieces designed as expressions of personal identity, encouraging consumers to create their own visual language rather than follow prescribed trends.
“After spending years building businesses and brands, I wanted to create something that reflects a belief I have always held — that identity should never be dictated by convention. With ANTISTATUS, we want to challenge the traditional meaning of status and create a brand that stands for individuality, authenticity and self-expression,” says Manav Sethi, Co-founder, ANTISTATUS.
As Co-founder, Pallavi Singh brings her perspective to building ANTISTATUS as a brand that goes beyond jewellery to celebrate individuality and self-expression. “ANTISTATUS is built on the belief that people should be free to define themselves, rather than be defined by societal expectations. We want to create more than jewellery; we want to build a community that celebrates the confidence to be unapologetically yourself,” says Pallavi Singh, Co-founder, ANTISTATUS.
Originating in India, ANTISTATUS aspires to build a globally relevant statement jewellery and lifestyle brand rooted in design, culture and community, guided by one central belief: status is not assigned by society; it is defined by you.
****