New Delhi : Popeyes® has strengthened its position as a key growth engine within Jubilant FoodWorks Limited’s portfolio, delivering strong and sustained momentum as the brand continues to scale across India. In Q1 FY27, Popeyes® recorded 97% year-on-year revenue growth, delivered 40%+ like-for-like growth for the third consecutive quarter and added 10 new stores, taking its network to 88 stores.
Average Daily Sales (ADS) for Popeyes® for Q1 was INR 96K, comparable with established players in the category. The brand has also crossed ADS of INR 100K in multiple existing markets.
Popeyes® entered India in January 2022 through an exclusive partnership with Jubilant FoodWorks, opening its first restaurant in Koramangala, Bengaluru. After establishing its initial base in South India, the brand has since expanded into North and West India.
Mr. Vibhor Gupta, EVP and Chief Business Officer, Popeyes®, said, “Over the last four years, our ambition for Popeyes®️ in India has been clear: to build the most loved chicken brand in the country. The strong momentum we have built, with 97% year-on-year revenue growth and 40%+ like-for-like growth for the third consecutive quarter, gives us confidence in the strength of the brand, its growing consumer appeal and our on-ground execution. As we continue to scale, our focus remains the same – bring the distinctive Popeyes experience to more consumers across India.”
Mr. Sameer Khetarpal, CEO and MD, Jubilant FoodWorks Limited, said, “Popeyes is on fire in India—and we are just getting started. With 97% revenue growth, 40%+ LFL growth for the third consecutive quarter and strong store-level economics, the brand is proving that great food, bold flavours and great execution can create a powerful growth engine. We are stepping on the gas, with a clear ambition to build Popeyes into a ₹1,000 crore business over the next three to four years.”
Popeyes has retained its global product standards while adapting its offering to Indian preferences. With higher spice levels in India, Cajun flavors from Louisiana are well suited to Indian consumers. Popeyes® serves fresh, real chicken, which is marinated for 12 hours and hand battered and breaded. The brand’s menu also includes its signature burgers, FlavorBurst Range, and wings in bold international flavors, alongside a range of other offerings.
Popeyes® onboarded actor Rashmika Mandanna as its first brand ambassador in India to strengthen its consumer connect. A television commercial featuring her has been airing across Southern markets, further strengthening the brand’s visibility. Popeyes® has also partnered with Gen-Z focused creators such as Kusha Kapila and Akash Gupta to build stronger connections with younger audiences across social media.
During the quarter, Popeyes® introduced Bold Drinks in partnership with Sprite and Dip n’Drip Sauces, further expanding its menu with new formats while complementing its core food proposition.
Jubilant FoodWorks has identified 200 locations for Popeyes®’ future expansion and plans to add approximately 35–40 stores annually over the next few years. The expansion will include entry into new markets as well as deeper penetration across existing markets.