Hyderabad: March 25, 2026: As the nation gears up for its most anticipated cricketing season, SOCIAL is set to bring back its high-energy #DoosraStadium experience from 28th March to 31st May 2026, transforming outlets across India into the ultimate match-day destination. With electrifying cricket-watching experience, interactive formats that extend the game from the big screens to your phone, and a specially curated menu inspired by India’s favourite teams, SOCIAL promises an immersive experience that goes far beyond just watching the game.
A Pan-India Cricket Feast: Regional Flavours Meet Match-Day Indulgence
This season, SOCIAL introduces a specially curated menu featuring nine inspired dishes; each celebrating iconic flavours from across the country, designed for sharing, over nail-biting matches.
From the spicy, indulgent Rajasthan Ballistic Bhajiyas, chilli fritters stuffed with cheddar and potato to Hyderabad’s OG Haleem Biryani, where rich mutton haleem crowns a hearty biryani, the menu brings together bold, nostalgic, and regionally rooted flavours. Fans can tuck into the Lucknow Bharwan Galawati, a melt-in-the-mouth veg galawati stuffed with cream cheese, or snack on Bengaluru’s OG Stadium Samosas, crisp onion samosas paired with coconut chutney, perfect for match-time munching.
The spread continues with Punjab Sixer Chhole Bhatoore, a hearty, indulgent classic, and the Gujarat Farsan Platter featuring fafda, khakra, and khichiya papad served with punchy chutneys. Mumbai Vada Platter is a street-style favourites come together; a mix of sabudana vada, batata vada, kothimbir vadi, and bhakarwadi. On the non-vegetarian side, Delhi Match Momos bring juicy mutton-filled dumplings with a spicy jus, while Kolkata Filet-O-Fish Burger pairs crispy fish fry with kasundi mustard mayo for a sharp, flavourful bite.
Whether you’re cheering for your city or just in it for the love of food, SOCIAL’s match-day menu ensures every bite feels as exciting as the game. For those tuning in from home, select favourites from the match-day menu will also be available for delivery on Zomato & Swiggy.
Raise a Toast to Every Boundary: Beer Buckets, Cocktails & More
Fans can enjoy SOCIAL’s newly launched Grenades; bold, easy-drinking mixes crafted to complement every moment of the match. Simple, punchy, and ideal for sharing, they add to the overall match-day experience. Alongside, guests can explore new favourites like Lifaafa, SOCIAL Emotions, LLIIC or opt for timeless classics such as Banarasi Patiala, SOCIAL Screwdriver, LLIIT, the Manhattan and Old Fashioned. Beer buckets in sets of 3, 6, and 9 round out the offering, making it easy for groups to settle in and stay through every over.
Beyond the Screen: Merchandise, Giveaways & Gamified Fun
A key highlights this year is the introduction of an interactive mobile cricket game which fans can play and win big at SOCIAL. Designed for those in-between overs, fans can play along, rack up points, and compete with friends, adding a playful, competitive edge to the match-day experience.
Taking it a step further, SOCIAL, in association with United Breweries, an official partner of the season brings fans closer to the game with exclusive merchandise, giveaways, and match tickets, making every visit memorable.
Talking about the experience, Divya Aggarwal, Chief Growth Officer, Impresario Entertainment & Hospitality Pvt. Ltd., shared, “#Doosra Stadium has grown with our community over the years. With every season, we’ve learnt more about how people come together to watch the game; their rituals, their expectations, and the moments that matter most. This year, we’ve built on those insights to make the experience more intentional from what’s on the table to how fans engage with each other in the space. This year, we have experimented with our menus, interactive games, interesting fan merchandise and more. It’s not just about watching the game anymore; it’s about creating a shared, high-energy environment where the community can come together and truly feel a part of the game.”
The Ultimate Match-Day Destination
With outlets decked up in cricket-inspired décor, roaring crowds, and high-voltage experience, SOCIAL continues to elevate match-watching experiences outside the stadium. Whether it’s the thrill of a last-over finish or the joy of celebrating a six with friends, SOCIAL ensures every moment feels larger than life.
No matter where you’re watching from, cheering for Bengaluru in Mumbai or backing Kolkata in Bengaluru, there’s a dish to match your loyalty. And for those tuning in from home, select favourites bring the #DoosraStadium experience to you.
The #DoosraStadium 2026 experience will be live across SOCIAL outlets in cities including Hyderabad, Mumbai, Delhi-NCR, Bengaluru, Pune, Kolkata, Lucknow, Chandigarh, and Dehradun.