The Body Shop celebrates its 50th anniversary – a major milestone and a natural moment in time to re-establish the era-defining, heritage brand in new and thrilling ways, for future generations fuelled by the same, shared passion for a more beautiful world. The iconic British high street brand, famous for its
wider cultural impact, and for challenging industry orthodoxies and reshaping beauty culture, is set to commemorate its 50th year with celebrations on 27th March that celebrate the ‘special day’ with its most loyal and closest community.
Over the coming months, The Body Shop will reveal exciting announcements, brand activations and product launches as part of a year-long celebration. The brand’s new tagline, Rebellious by Nature™, underscores The Body Shop’s bold spirit and the collective, powerful and nurturing force, rooted in nature and fuelled by unapologetic joy, that can bring real, truthful change to communities all around the world.
Fifty years ago, Dame Anita Roddick dared to dream differently, and this celebration is a massive thank you to the incredible community, the dedicated teams, and partners across the world. The stores have always been a unique space for human connection, fostering a powerful and emotional bond across geographies and generations. This anniversary is a testament to the enduring ability to be a force for good.
Rahul Shanker, Group CEO, Quest Retail & House of Beauty said, “Rebellious by Nature’ is who we are at our core, bold, fearless, and unapologetically joyful. As we mark 50 years, this is not just a celebration of our heritage, but a defining moment to reimagine our future. With a renewed focus on innovation, growth, and purpose-led impact, we are building The Body Shop India for the next generation of consumers, while staying true to the values that have always set us apart”.
“To celebrate this milestone year, we’re rolling out an exciting pipeline of innovations and product launches across categories. From the much-anticipated return of our iconic ’90s fragrance Dewberry, driven by strong customer demand, to a wave of new Body, Face, and Lip products featuring elevated textures and performance, our focus is on delighting customers at every touchpoint. You can also look forward to standout limited-edition fragrances and thoughtfully curated Gifting ranges for key moments and celebrations throughout the year,” said Harmeet Singh, CBO, The Body Shop.
As we look to the next 50 years, The Body Shop is renewing its unwavering commitment to ethical values with a special focus on three core pillars:
· Education, opportunity and safety for all women and girls
· Sustainability, nature preservation and Community Fair Trade
· Joy, self-care and wellbeing
In India, The Body Shop has built a strong and growing presence through its partnership with Quest Retail, with over 200 stores across 90+ cities and a robust omnichannel footprint spanning retail and digital platforms. Building on this momentum, the brand is focused on accelerating expansion across key metros including Delhi NCR, Mumbai, Bengaluru, and Hyderabad, while deepening its presence in emerging Tier 2 and Tier 3 markets.
With a strategic focus on store expansion, digital acceleration, and locally relevant innovation, The Body Shop is well-positioned to drive sustained growth in the Indian market.