1 in 2 Indians frequently miss cleaning under beds and furniture: Dyson ‘How India Cleans’ Study 2026
India : Today, Dyson unveiled the results of its first ‘How India Cleans’ study which investigates the cleaning habits and behaviours of Indian households, the frustrations that persist after cleaning, and what people expect from floorcare technology. The study, undertaken by over 650 respondents across seven Indian cities, reveals that the challenge is not simply how often people clean, but whether their products clean effectively throughout the whole home.
For Dyson, understanding these behaviours is critical to our engineering approach, helping us to solve the problems others ignore. Knowing what people are trying to remove, where it is being missed and what creates additional work helps Dyson define problems more precisely and develop technology around real-world cleaning conditions, as well as uncovering hidden secrets about the way we clean our homes.
“People are demanding more from their vacuum cleaners in a single clean, from tackling fine dust and long hair to cleaning across different surfaces and hard-to-reach spaces. Dyson vacuums are engineered to deliver advanced performance as complete systems for effective cleaning throughout the home. This includes powerful, fade-free suction to capture fine dust and debris, an intelligent cleaner head engineered for different surfaces and advanced filtration with machine sealing to ensure what is captured remains trapped inside. And as part of the Dyson difference, all our products are backed by relentless testing, so they are built to last.” – Tim Hare, Design and Development Engineer, Floor Care at Dyson.
Indians are putting in the time. But is every clean complete?
More than half of respondents spend between 30 minutes and one hour cleaning their floors, with a further 11% spending between one and two hours. Yet the study shows that time spent does not always translate into the result people expect.
• Different surfaces, one cleaning routine: Indian homes require cleaning across different surfaces. While hard flooring is prevalent, 72% of respondents also have carpets and rugs at home, alongside surfaces including marble (51%), vitrified or ceramic tiles (49%) and granite (43%). The challenge is not the variety alone, but that one cleaning routine needs to move effectively between different floor types.
• Hair remains a persistent cleaning frustration: More than one in three consumers (36%) identify human or pet hair left behind on floors as one of their most common cleaning frustrations. Long hair can also wrap around conventional brush bars, creating an additional task after the floor has been cleaned.
• The neglected spots: Over half of respondents (52%) say areas beneath furniture are frequently missed, while 48% struggle to effectively clean corners and edges. A floor may appear clean while dust remains beneath furniture, along edges or in narrow gaps that are more difficult to see and reach.
• Out of sight, only to settle again: A further 38% of respondents say dust settles again quickly after cleaning. Household dust is light enough to become airborne through everyday movement, before settling again on surfaces. For an effective clean, the challenge is therefore not simply moving dust from where it is visible but removing it completely.
Seeking solutions: what do people want from floorcare technology?
• Technology leads the choice: What people prioritise when choosing floorcare cleaning products offers a clear indication of what they expect. Better technology is cited by 61% of respondents, followed by better cleaning performance (54%) and trust (49%). By comparison, 21% cite better prices or offers.
• A whole-home task, not a floor-only routine: The study also indicates that consumers increasingly use vacuum cleaners as whole-home cleaning tools. Respondents use them under furniture (71%), on hard floors (70%), carpets and rugs (69%), upholstery (69%), and beds and mattresses (63%). This wider range of tasks reflects the need for technology that can move easily between surfaces and spaces around the home.
Engineering for the realities of modern homes
Available at INR 79,900, the recently launched Dyson V16 Piston Animal™ Dyson’s most powerful anti-tangle cordless vacuum, has been engineered to address these everyday cleaning challenges, combining powerful suction, intelligent performance and effortless maintenance.
• One cleaner head, across changing surfaces: The All Floor Cones™ Sense cleaner head senses changes in floor type and automatically adjusts suction power and brush bar speed , allowing users to move between hard floors and carpets without changing cleaner heads.
• Long hair, without the tangles: It features two brush bar cones that ejects even the longest hair, up to 25 inches in length, from the brush bar directly into the bin as you clean – meaning no more cutting or pulling out hair of tangled brush bars.
• Making the invisible visible: LED illumination reveals invisible dust hiding under furniture and in corners, so you never miss a spot when cleaning.
• Engineered for the whole home: Hidden built-in tools provide quick access for cleaning up high, down low or anywhere in between, while a remote release cleaner head allows users to change tasks without bending down.
• Fewer interruptions through the clean: The V16 Piston Animal™ delivers up to 70 minutes of fade-free suction. Its CleanCompaktor™ bin compresses dust and debris to hold three times more, up to 30 days of dust, while its interior is wiped clean as the bin is emptied so no dust or hair is left behind .
Addressing the everyday cleaning challenges, Dyson’s commitment to engineering solutions rooted in its research is reflected in its innovations offering a smarter, more hygienic and more efficient way to clean. Whether it’s tackling daily spills or deep cleaning carpets, Dyson’s floorcare range is designed to meet the demands of modern households, delivering high performance without compromise and redefining what it means to truly clean.
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