Sony’s Alpha 7 IV goes beyond ‘Basic’ with 33-Megapixel full-frame image sensor and outstanding photo and video operability
Alpha 7 IV
1. Flagship-level image processing with BIONZ XR™ with Newly developed 33MP full-frame back-illuminated CMOS image sensor for a brand-new imaging experience
2. Evolved 4K movie recording capabilities including S-Cinetone™ and 10-bit depth 4:2:2 colour sampling
3. Enjoy photography without any compromise for outstanding still image quality
4. Reliable Autofocus (AF) performance and Real-Time Tracking, 30% more improved, compared with Alpha 7 III
5. Experience advanced operability and convenience as a genuine hybrid model
6. New heat dissipating mechanism enables over hour long recording
7. Enhanced workflow capabilities for easy and reliable operations
HVL-F60RM2
8. Powerful flash to evolve Alpha Lighting System with precise control
9. Stable high-speed continuous flash shooting
New Delhi: Sony India today announced two new additions to its imaging line-up — the interchangeable-lens camera Alpha 7 IV (model ILCE-7M4) with newly developed 33- megapixel (approx., effective) full-frame image sensor and new flash, the HVL-F60RM2 .
“Alpha 7 III has been an incredible addition to the A series and has made tremendous impact in our industry by completely redefining the consumer expectations,” said Mukesh Srivastava, Head of Digital Imaging Business at Sony India. “Now with A7 IV, we are ready to break through all existing boundaries again. The Alpha 7 IV brings together the best of Sony imaging technologies in both photo and video to deliver a high-end experience to a wider range of customers. Built to offer a brand-new imaging experience, the camera gives today’s creators a new level of freedom to capture, create and share in ways that they’ve never been able to before, no matter the situation in which they are shooting.”
1. Flagship-level image processing with BIONZ XR™ with Newly developed 33MP full-frame back-illuminated CMOS image sensor for a brand-new imaging experience
The Alpha 7 IV takes ‘basic’ to the next level for full-frame cameras with excellent image quality and performance, redefining the original standard set by the Alpha 7 III. The new model features many of Sony’s most advanced imaging technologies including the latest BIONZ XR™ processing engine and advanced AF (autofocus) capabilities based on the flagship Alpha 1 model, combined with streamlined operability and enhanced reliability for photos and movies, making it the perfect all-around camera for today’s imaging enthusiasts and professionals who shoot all scenarios. The Alpha 7 IV also boasts 33 MP resolution, rich movie expression and various features to support the growing demand for remote communication, bringing new meaning to what a ‘basic’ camera can accomplish.
2. Evolved 4K movie recording capabilities including S-Cinetone™ and 10-bit depth 4:2:2 colour sampling
The Alpha 7 IV inherits technology taken from real-world movie production including S-Cinetone™ – adopted from Sony’s highly regarded Cinema Line cameras used by a broad range of filmmakers and content creators – to deliver a rich, cinematic look. High quality movie is achieved with 4K 60p recording in Super 35mm mode and up to 4K 30p recording with 7K oversampling in full-frame mode. The new camera also features 10-bit depth 4:2:2 colour sampling to enable natural gradation, XAVC S-I™ intra-frame encoding for more efficient editing workflows and XAVC HS™ for doubled compression efficiency. To meet the growing need for precise AF performance when shooting videos, unique AF features are achieved when using the Alpha 7 IV with a Sony E-mount lens, including AF Assist[1] that supports focus transitions when using AF and Focus Map that visualises depth of field. For the first time in the Alpha series, the new camera features Breathing Compensation[2] to combat focus breathing and maintain a consistent angle of view throughout focus changes and can be switched on or off.
3. Enjoy photography without any compromise for outstanding still image quality
With a newly developed 33MP full-frame back-illuminated Exmor R™ CMOS image sensor, superior image quality and Wide ISO sensitivity range expandable to ISO 50-204800 is achieved. The high resolution enables the camera to express smooth gradation, fine details and textures of the subject while reducing noise. Its 15-stop dynamic range allows a wide expressive range while Creative Look settings can help to create original looks effortlessly for both stills and video.
4. Reliable Autofocus (AF) performance and Real-Time Tracking, 30% more improved, compared with Alpha 7 III
The latest processing engine BIONZ XR™ used in the flagship Alpha 1 delivers high-speed AF, uninterrupted continuous shooting at 10fps[3] with AF/AE tracking and a large buffer for a smooth shooting experience. Alpha 7 IV tracks subjects with tenacious Real-Time Tracking and 759 phase-detection AF points in a high-density focal plane phase-detection AF system that covers approximately 94% of the image area. Additionally, for the first time, Real-time Eye AF can now track birds and animal’s eye for both still images and movies, in addition to humans. The detection accuracy for human face and eyes is also approximately 30% more improved, compared with Alpha 7 III.
5. Experience advanced operability and convenience as a genuine hybrid model
The Alpha 7 IV is a hybrid still and movie camera with outstanding operability and reliability that easily allows the user to switch from photo to movie and back at their convenience. New to Sony’s line-up of Alpha cameras is a dual layer mode dial with the lower layer for selecting Still/Movie/S&Q and the top layer for Auto/P/A/S/M and MR (Memory Recall), enabling users to quickly select and switch between the dedicated settings. It also has 5-axis optical in-body image stabilisation for a 5.5- step[4] shutter speed advantage, as well as an improved grip for greater comfort and a CFexpress Type A compatible media slot to support media with faster writing and clearance. Additionally, the 3.68 million-dot (approx.) OLED Quad-VGA viewfinder is 1.6 times the resolution of the Alpha 7 III viewfinder, allowing users to benefit from the upgraded live-view image quality that minimises false colour and increases resolution.
Price and Availability
The new Alpha 7 IV and HVL-F60RM2 flash camera will be available across all Sony Center, Alpha Flagship stores, www.ShopatSC.com portal, major electronic stores and ecommerce websites (Amazon and Flipkart) from 10th February 2021 onwards.
| Model | MRP (in INR) | Availability |
| Alpha 7 IV (Body only) | 242,490/- | 10th February 2022 onwards |
| Alpha 7 IV (Body + 28-70 mm Zoom Lens) | 262,490/- | 10th February 2022 onwards |
| HVL-F60RM2 | 46,000/- | 10th February 2022 onwards |
