Mumbai : Aspect QSR, the quick-service restaurant vertical of Aspect Global, has launched a multi-brand digital Out-of-Home (OOH) campaign across prominent locations in Mumbai and Thane, bringing together Nom Nom Express, Indie Rasoi and 1762 Sandwiches & Rolls under a unified brand communication initiative.
The 3-month campaign by Aspect QSR leverages digital screens to showcase the three brands, their signature offerings and consumer-led promotions. With screens operational from 7:30 AM to 11:00 PM, the campaign maximises visibility throughout the day while enabling each brand to communicate its proposition within a shared digital media ecosystem.
Nom Nom Express drives the campaign with two creatives focused on its dine-in, takeaway and delivery offerings, highlighting its value-led menu, featuring Bao starting at INR 59, Meal Bowls starting at INR 99 and Combo Meals starting at INR 129. It further spotlights its Buy 1 Get 1 on Dimsum delivery offer.
For Indie Rasoi, the campaign takes a visually driven approach, using appetising food imagery to showcase the brand’s diverse offertings. The communication also highlights its ongoing 50% off up to INR 100 on Swiggy offer, supported by a clear call-to-action encouraging consumers to “Order Now on Swiggy & Zomato.”
Meanwhile, 1762 Sandwiches & Rolls uses the digital OOH platform to introduce audiences to sandwiches and rolls, supported by a dedicated brand-led creative.
Speaking on the initiative, Mr. Sandeep Singh, CEO, Aspect QSR says, “Digital OOH gives us an opportunity to take our brands beyond the restaurant and delivery ecosystem and engage consumers where they are throughout the day. With Nom Nom Express, Indie Rasoi and 1762 Sandwiches & Rolls, we are bringing three distinct food propositions together while retaining the individual identity and personality of each brand. This campaign is designed to build visibility, showcase our offerings and promotions, and make it easier for consumers to discover and engage with our brands. As we continue to expand our QSR portfolio, our focus remains on creating relevant, accessible and memorable consumer touchpoints across formats,”
Through a combination of product-led messaging, engaging food visuals and compelling consumer offers, the initiative seeks to strengthen brand visibility, drive consumer consideration and encourage action across key touchpoints in Mumbai and Thane. The campaign also highlights the role of digital OOH as a flexible and dynamic medium for QSR brands, enabling multiple offerings, promotions and brand narratives.
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