Haldiram’s and California Almonds Introduce a Limited-Edition Festive Hamper Featuring Three New Almond Mithai
New Delhi : This festive season, the traditional sweet box is getting a makeover, and it comes from two of the most trusted names in food. The Almond Board of California and Haldiram’s have joined hands to launch a limited-edition festive collection that brings California Almonds into the heart of classic Indian mithai. Festivals will always be about sweets, but the way India celebrates is quietly evolving. Consumers relish the indulgence and ritual of the mithai box but are gravitating towards choices that feel more considered and premium.
The hamper, presented in a specially designed premium gift box, features three badam-based mithai crafted exclusively for this collaboration. The first is Badam Kesar Katli, a delicate, meltin-the-mouth creation that marries the finest California Almonds with the warmth of saffron. The second in the collection is perhaps the most timeless pairing – rose and badam – the Badam Rose Ladoo bringing together the gentle, floral warmth of rose with the delicate nuttiness of California Almonds. Rounding out the collection is perhaps its most unexpected creation – the Badam Biscoff Burfi, a bold collision of East and West that brings the cult-favorite caramelised warmth of Biscoff together with the smooth richness of California Almonds, set in a classic burfi that feels as festive as it does inventive. Alongside these three new mithai, the partnership will further spotlight Haldiram’s festive-favourite sweets with California Almonds woven into their core: Badam Khajoor and Badam Sev. Each sweet in the collection reflects what California Almonds bring to Haldiram’s trusted craftsmanship – an elevated, artisanal quality that offers a fresh and distinctive take on a beloved festive tradition.
Sudarshan Mazumdar, Director, Almond Board of California, said: “Every festive season brings with it the joy of coming together and the warmth of giving – and nothing carries that feeling quite like a box of sweets. What is evolving is the thought behind the gesture: today’s gifter wants something elevated, distinctive and crafted with real care. Our partnership with Haldiram’s is a reflection of that shift – the goodness and specialness of California Almonds, woven into mithai that feel rooted in tradition and yet refreshingly new. “
Ankit Chawala, DGM (R&D) and International Business Growth, Haldiram Snack Food Pvt. Ltd., said: “At Haldiram’s, trust, quality and innovation have always been at the heart of all the mithai we make and that’s why customers come to us for festive mithai. Our partnership with the Almond Board of California takes that promise a step further, bringing the natural goodness of badam into sweets that our consumers already love, and have also inspired us to create three new mithai with California Almonds. We wanted to create something that felt both festive and thoughtful, and this collection does exactly that.”
The limited-edition hamper is presented in a specially designed premium gift box that reflects the warmth and joy of the season- as memorable to give as it is to receive. Available exclusively at three Haldiram’s outlets in Delhi – NSP Pacific Mall (Pitampura), Chandni Chowk and Moti Nagar – from 20 October to 20 November 2026, while stocks last.
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