Amritsar : With the festive season bringing beauty and tradition into focus, Delhi-based makeup artist and influencer Guneet Virdi was spotted shopping for her Karwa Chauth celebrations in Amritsar, choosing favourites from Lotus Make-Up. Her festive shopping moment puts the spotlight on a trusted Indian makeup brand that brings together high-performance formulas, bold colour and the goodness of skincare for the modern Indian woman.
As beauty routines evolve, today’s consumers are looking for makeup that does more than create a look. Rooted in Lotus’ legacy in skincare, Lotus Make-Up brings this philosophy to life through the ‘skinification of makeup’ – combining high-performance, 100% vegan formulas with skincare-led ingredients, without compromising on colour, comfort or wear. From everyday beauty essentials to festive statement looks, the brand celebrates a modern approach to Indian beauty that brings performance and skincare benefits together.
For festive looks that call for a little extra drama, Lotus Make-Up’s Luxe Matte Lipstick delivers intense, one-swipe colour in a comfortable, enriched with Hyaluronic Acid. The Ecostay Kajal offers intense black pigmentation in a single stroke, with a waterproof and smudge-proof formula promising up to 10 hours of wear. Completing the festive beauty repertoire, Divine Dew Herbal Sindoor delivers intense pigmentation with a long-lasting, smudge-proof finish. Its mercury-free and lead-free formulation avoids these two toxic heavy metals, making it a more mindful choice for traditional shringaar.
Speaking about the brand’s approach to festive beauty, Puja Singh, General Manager – Marketing, said, “At Lotus Make-Up, we believe makeup should do more than help you create a look; it should bring together performance, comfort and the goodness of skincare. As a trusted Indian brand, our philosophy of skinification of makeup is at the heart of everything we create. Our high-performance, 100% vegan makeup is designed for the modern Indian woman who wants to express herself through colour and creativity without compromising on skincare benefits. The festive season is a wonderful opportunity to celebrate this philosophy, as beauty becomes an expression of personal style, tradition and individuality.”
Guneet Virdi’s festive shopping moment reflects the growing space for modern Indian beauty brands that bring together performance, innovation and an understanding of local beauty rituals. With its blend of high-performance makeup and skincare-led formulations, Lotus Make-Up continues to champion a fresh perspective on beauty—one where the confidence of a bold look meets the goodness of skincare.
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