Hyderabad : Malabar Gold & Diamonds, the world’s fourth-largest jewellery retailer and The Responsible Jeweller, hosted the Bridal Jewellery Show at its Malabar Gold & Diamonds Somajiguda Showroom, Hyderabad, bringing together an exquisite selection of bridal jewellery for customers in Hyderabad.
Renowned model, fashion designer and entrepreneur Shilpa Reddy graced the occasion as the special guest. The event was attended by Siraj P. K., Head of Retail Operations (India); Muhammed Shareej K., Zonal Head, Telangana; Muhammed Ali Rejai A., Showroom Head, Somajiguda; and Jijeesh K. M., Deputy Showroom Head, Somajiguda.
The showcase celebrated the evolution of Indian bridal jewellery, bringing together traditional craftsmanship and contemporary aesthetics. Reflecting the diversity of Indian wedding traditions, the curated selection featured intricate Polki creations, fine gemstone jewellery, temple jewellery, certified diamond pieces and handcrafted designer-wear collections, catering to the varied preferences and styles of today’s brides.
The Bridal Jewellery Show featured an extensive selection of bridal jewellery across Malabar Gold & Diamonds’ signature sub-brands, each offering a distinctive design aesthetic. Precia showcased fine gemstone and precious stone jewellery, while ERA presented exclusive uncut diamond and Polki creations. MINE featured certified fine diamond jewellery, complemented by the royal heritage-inspired and antique Polki designs of Viraaz, the traditional temple jewellery of Divine, and the handcrafted designer-wear collections of Ethnix. Together, these collections offered a diverse range of designs for brides-to-be, their families and wedding guests, catering to preferences ranging from traditional bridal adornments to contemporary styles.
Speaking on the occasion, M. P. Ahammed, Chairman, Malabar Group, said, “India’s wedding traditions reflect the country’s rich cultural diversity, with every region and community bringing its own distinctive customs and jewellery preferences. At Malabar Gold & Diamonds, we recognise that bridal jewellery is not merely an adornment but a meaningful expression of heritage, identity and personal style. Through the Bridal Jewellery Show, we aim to celebrate this rich legacy of craftsmanship and the evolving aspirations of today’s brides, helping them discover pieces that become part of their most cherished memories.”
The showcase coincided with Malabar Gold & Diamonds’ festive campaign, ‘Har Tyohar Ke Sang Malabar’. As part of the festive offer, customers can avail of up to 30% off on value addition (making charges) on gold, uncut and gemstone jewellery, along with up to 30% off on diamond value until 15 November 2026. Terms and conditions apply.
Reinforcing its commitment to responsible retail practices, Malabar Gold & Diamonds continues to uphold its Malabar Promises, which include transparent pricing, guaranteed buyback and quality and purity assurances. These include HUID-hallmarked gold jewellery and tested and certified natural diamonds, reflecting the brand’s focus on transparency and customer confidence.
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