WOI India appoints Pankaj Madaan as Head – Marketing & Partnerships to strengthen brand, partnerships and ecosystem growth
New Delhi : WOI India, a national institution for India’s founders focused on building an integrated ecosystem across entrepreneurship, capital, education, innovation and infrastructure, has appointed Pankaj Madaan as Head – Marketing & Partnerships.
In his new role, Madaan will lead WOI India’s marketing and brand strategy while building strategic partnerships across the startup, corporate, investor and institutional ecosystem. His mandate will focus on strengthening the organisation’s brand presence, expanding stakeholder engagement and creating greater visibility for WOI India’s initiatives.
Madaan brings over 22 years of experience in marketing leadership, brand building and business growth across consumer technology and retail. Most recently, as General Manager – Marketing at Transsion Holdings, he led marketing for brands including TECNO, itel and Spice, contributing to brand growth, consumer acquisition and nationwide market expansion. His career also includes senior roles at Datawind Innovations, HCL Infosystems and Spice Retail, with expertise spanning
integrated marketing, product launches, brand strategy, retail activation and go-to-market execution.
Commenting on the appointment, Mr. Amar Dixit, CEO, WOI India, said, “Pankaj brings over two decades of experience in building brands, driving business growth and executing marketing strategies at scale. As WOI India strengthens its presence across the country, his leadership will be instrumental in building our brand, forging strategic partnerships and creating meaningful engagement with founders, corporates, investors and institutions. We are delighted to have him join us at this important stage of our journey.”
Mr Pankaj Madaan said, “What drew me to WOI India is the opportunity to contribute to a larger mission: building a connected entrepreneurial ecosystem that brings founders, capital, industry and institutions closer together. Having spent over two decades building brands and driving business growth, I see an opportunity to apply that experience to a broader purpose; creating a strong national platform for entrepreneurship. My focus will be on building a differentiated brand, forging meaningful partnerships and translating WOI India’s vision into impactful initiatives and tangible outcomes for India’s startup ecosystem.”
The appointment comes as WOI India expands its efforts to build a connected entrepreneurial ecosystem across the country. Its model brings together six key building blocks — education, venture studios, community, Centres of Excellence, infrastructure and capital — with the
objective of creating stronger pathways for entrepreneurs to access knowledge, networks, resources and capital.
Madaan’s immediate priorities include strengthening WOI India’s brand, forging strategic partnerships and driving national campaigns, including the upcoming Great Indian StartUp Month, to accelerate ecosystem growth and engagement across India’s startup landscape.
WOI India is part of WOI, a global ecosystem development company working across entrepreneurship, innovation, investment and industry ecosystems. Its India initiative is focused
on building an integrated ecosystem that connects founders, capital, education, research, infrastructure, corporates and government to support entrepreneurship and business creation at scale.
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