Mumbai— Vu Televisions, celebrating 20 years as a luxury television brand, today unveiled the Vu Masterpiece AEye TV, a flagship range built on a simple idea: a television should care for the person watching it, not just the picture on its screen. Powered by Vu’s proprietary technology, it pairs an ambient light sensor with an AI picture engine that reads the room and the scene in real time, keeping the picture comfortable on the eyes from the first episode to the last.
Available in 55, 65, 75, 85, 98 and 115-inch sizes, the range pairs eye comfort with RGB MiniLED picture, 360° surround sound and Vu’s signature luxury design. Prices start at ₹75,000.
A screen that reads the room
It is 11 p.m. and you are binge-watching the latest season of a much-awaited OTT show. The lamps are dimmed and the city glows beyond the window. Most televisions would still be blazing at their 4 p.m. brightness. The Vu Masterpiece AEye TV has already noticed, and changed with the room.
Eye strain rarely comes from brightness alone. It comes from the gap between the screen and the room. A bright display in a dim room forces the eyes to keep readjusting, and sudden cuts from dark scenes to bright ones make pupils contract and dilate in quick succession. Over a film or a weekend of binge-watching, that adds up to tired eyes, yet most people never touch their TV’s brightness settings after installation.
The Vu Masterpiece AEye TV does that work for them.
How the Vu Masterpiece AEye TV looks after your eyes
The Vu Masterpiece AEye TV combines intelligent photoelectric sensing with a machine-learning Intelligent Brightness Control engine. Together they run a continuous loop, frame by frame:
1. It senses the room. The sensor measures the room’s brightness and the colour of its light, from afternoon sun to an evening lamp.
2. It reads the scene. The AI analyses each frame, recognising a dark thriller, a bright sports broadcast or a sunlit travel show.
3. It balances the two. Brightness, contrast, gamma, colour temperature, HDR intensity and local dimming are tuned to the room, lifting the picture in daylight and softening it after dark.
4. It smooths the jumps. When a scene cuts from dark to bright, the TV eases the transition so the eyes are not jolted.
5. It warms up at night. As the evening deepens, the picture shifts to warmer tones that are gentler for late-night viewing.
The result is a picture that looks right for the moment, with natural colours and accurate skin tones, without the viewer ever opening a menu. By curbing excess brightness in dark rooms and softening harsh contrast changes, the TV helps minimise eye fatigue through long sessions.
Vu has built AI into its televisions for years, starting with its AI Picture Booster engine. With its proprietary technology, the Vu Masterpiece AEye TV turns that intelligence towards comfort as well as clarity.
True luxury is invisible effort. A fine hotel adjusts the lighting before you notice you needed it; a great tailor fits the garment to the body, not the other way round. The Vu Masterpiece AEye TV applies that standard to the living room.
“What if the TV also cared about the person watching it?”
“Comfort is the new premium. The new-age luxury buyer already has a stunning picture; what they want now is a television that cares for their health as much as they do. For it’s 4th Edition of the highly-success Masterpiece TV series, Vu’s answer is the Vu Masterpiece AEye TV” says Devita Saraf, Chairperson and CEO of the Vu Group, “Most brands in the television industry use AI to enhance picture quality or improve search, features now expected in any premium television. Vu has taken AI in a different direction: its proprietary technology applies AI for the benefit of the viewer’s health, beginning with the eyes”
Comfort built into every part of the picture
The same eye comfort thinking runs through the rest of the picture technology:
• RGB MiniLED: Pure RGB backlighting and AI picture processing deliver 100% BT.2020 colour coverage for natural skin tones, richer colours and deeper blacks.
• XDR brightness: Up to 2,500 nits on the 55 to 98-inch models and 3,000 nits on the 115-inch, kept in step with the room by Intelligent Brightness Control.
• AI-mapped Full Array Local Dimming: Up to 2,000 zones (2,696 on the 115-inch) deliver deep blacks and brilliant highlights with minimal light bleed.
• 288Hz Fluid Motion with Hyper-Motion AI Engine: Frame-by-frame AI reduces blur, judder and motion artefacts, keeping fast action and gaming sharp and easy on the eyes.
Luxury that adapts to you
The Vu Masterpiece range has always been designed to respond to its surroundings. Its signature Armani Gold finish reflects gold in the warm light of a home and silver in the bright light of an office. The AEye TV carries that thinking from the frame to the screen.
Each model has an ultra-slim profile and a hand-brushed, premium aluminium-alloy body. When the screen is off, Personalised Frame Mode turns it into a gallery for photographs, artworks and memories, making the 115-inch model one of the world’s largest personalised digital art frames.
Sound to match
• 360° surround sound: The 55 to 98-inch models carry a VuFx 6-driver system (4 speakers, 2 rear woofers, 110W). The 115-inch steps up to a VuFx 10-driver system (8 speakers, 2 rear subwoofers, 240W) with top, side and down-firing drivers that place sound where the action is.
• Dolby Atmos for an expansive, multidimensional soundstage.
• AI Crystal-Clear Voice with Dolby AC-4 Dialogue Enhancer lifts dialogue independently of music and effects, so every line is clear without turning up the explosions.
Smart features
• Google TV with Gemini AI for personalised content discovery, intelligent search and seamless navigation
• Advanced AI processor with 3GB RAM and 32GB storage
• Two Bluetooth voice remotes included, with voice search and dedicated OTT hotkeys
