The Fact Maker

Advanced Innovative Technology: VitrA Hygiene

VitrA, the leading bathroom solutions brand of Eczacıbaşı Building Products Division in Turkey offers advanced innovative hygiene technologies along with cohesive elegant styles in a variety of series that have won international awards and recognition. VitrA underlines the importance of hygiene, with user-friendly cleaning solutions.

VitrA Hygiene is a unique glazing process developed by VitrA to prevent germ proliferation in the moist bathroom environment. From washbasins to WC pans, bidets or urinals, sanitary ware produced with VitrA Hygiene technology offers superior hygiene to users throughout the products’ lifetime.

VitrA Hygiene is a technology which offers benefits in terms of health. It has Ion technology that prevents harmful bacteria. VitrA Hygiene is a special glaze that prevents the growth of harmful bacteria in the bathroom by 99.9%. The VitrA Hygiene glaze coats all external and internal surfaces prior to firing in a process that ensures VitrA Hygiene protection for VitrA ceramicware throughout its lifetime. VitrA has also been accredited by Independent labs from Turkey & Germany that has shown 99.99 % bacteria free product by using in-house glaze technology – VitrA Hygiene.

The sanitary-ware industry in India is experiencing rapid growth as modernity and cohesive, beautifully elegant designs, along with technology for advanced personal hygiene and comfort, is the need of the hour.