Airtel Payments Bank is enhancing the experience at the Maha Kumbh Mela by offering a seamless and safe digital banking experience to both devotees and merchants, as part of its Corporate Social Responsibility (CSR) initiative. With millions of devotees taking the holy dip, the bank is providing easy access to financial services, ensuring safe transactions, and contributing to the smooth functioning of the event. This initiative not only supports the spiritual journey but also strengthens digital financial inclusion at one of the world’s largest religious gatherings.
As part of its efforts, Airtel Payments Bank has set up 10 strategically located kiosks across the vast Mela grounds. These kiosks are offering essential banking services, allowing devotees to withdraw money from their accounts and transfer funds to any bank account. Customers of any bank with an Aadhaar-linked bank account can also benefit from the service. This will help address the challenges of cash handling and ensure that devotees can access their funds as and when required during their visit.
Moreover, local merchants can deposit their daily earnings directly into their accounts through these banking kiosks. It will eliminate the need for merchants to carry cash from their shops to residential areas, thus enhancing their safety and operational efficiency.
This initiative underlines the bank’s dedication to empowering communities and supporting events of national importance. By reducing reliance on cash, the bank is helping to create a safer and more organized environment for all. Devotees can now immerse themselves in the spiritual atmosphere without worrying about financial transactions.
