Amara Raja Announces 4th Edition of ‘Amara Raja Better Way Awards’, Recognising Upcoming Rural Entrepreneurs from Across India

The Amara Raja Group, a $2 billion global conglomerate, today announced the fourth edition of ‘The Amara Raja Better Way Awards’, its annual initiative recognising rural and women entrepreneurs driving income generation, employment and innovation across India’s villages and small towns.

Barely 14% of India’s MSMEs have access to formal credit, per a 2026 Deloitte report, and business loans account for just 3% of all loans taken by women as of 2024. Women-owned enterprises in rural India employ between 22 and 27 million people, yet the capital and recognition most of these entrepreneurs need remains out of reach. The Amara Raja Better Way Awards are designed to address both.

For Edition 4, Amara Raja has added a new category ‘Changemaker of Tomorrow’ to recognise graduate and postgraduate students who develop innovative ideas, solutions or business models that create meaningful and scalable pathways for rural development and upliftment.