In an endeavor to empower the farmers of Ratnagiri and offer high-quality fresh mangoes to its customers, Amazon Retail India launched its first collection centre in Ratnagiri, Maharashtra. This collection center will assure farmers of fast payments, fair and transparent pricing, and guidance on farming. Additionally, this facility will be a channel to provide a source of authentic mangoes like Ratnagiri Alphonso, Devghad Alphonso, Organic Alphonso and premium Kesar variants among others for the customers.
Rajesh Prasad, Category Leader, Amazon Retail India said, “Our mission is to enable local farmers across the region to leverage the online marketplaces and become a part of the digital economy. With this launch, and expansion of our collection center network, we are positioned to procure the freshest and best quality local produce from farmers and deliver it to our customers. As we grow, we continue to learn more about farmers and the supply chain and are working towards building the infrastructure and technologies that help simplify the end-to-end value chain from our farms to customers.”
The Ratnagiri collection centre has a robust temperature-controlled supply chain infrastructure that provides high-quality fresh Mangoes to the customers. After sourcing the produce from Farmers, Amazon Retail India uses state of the art technology at its collection center to inspect and monitor the quality of mangoes at multiple stages. The fresh mangoes are then sent to the at the processing centres where they are sorted, graded, geotagged, and packaged in different sizes in well-aerated sustainable corrugated boxes to protect the mangoes from rotting in transit to the Amazon Fresh fulfillment centers located closer to customers.