Amrutanjan Health Care forays into the D2C channel with the launch of its first physical store “World Of Amrutanjan”
~ The offline store launch will complement the E-commerce website in building a rich consumer shopping experience
Mumbai : Amrutanjan Healthcare, a 128-year-old company with a rich legacy and a pioneer in India’s healthcare industry has announced its entry into the D2C (Direct-To-Customer) channel with the exclusive launch of its first physical store in Chennai. The offline store will be an extension to the ‘World Of Amrutanjan’ E-commerce website and will enable consumers to purchase Amrutanjan products across all of its segments with easy accessibility.
With the launch of its first physical store, Amrutanjan adopts an Omni-channel approach by entering the D2C segment and offering an integrated shopping experience. The brand aims to leverage the D2C model as one of its growth pillars to expand its presence and provide unparalleled service to its audience.
The customers will get direct access to Amrutanjan Healthcare’s versatile product portfolio at the store. The Pain Management range by Amrutanjan includes Pain Balms, Spray, and Roll-Ons for headaches and body aches, while its range of congestion management offers products including cold rub, nasal inhaler, and cough syrup and women hygiene products that include Comfy sanitary napkins. It also offers products in the Food & Beverages segment with Fruitnik and Fruitnik Electro+ that are available in different flavours.
The Omni-channel approach by Amrutanjan will give consumers an option to purchase its products online from the ‘World Of Amrutanjan’ E-commerce website and the offline store as per their convenience. The brand plans to expand its presence with the launch of multiple stores in the near future to improve consumers’ shopping experience.
Mr. S Sambhu Prasad, Chairman & Managing Director, Amrutanjan Health Care Ltd shared, “India’s hyper-connected consumers are rapidly entering into an era of the omnichannel market and expect brands to keep up with the evolving D2C model. The D2C model will prove to be a strategic growth driver to Amrutanjan Healthcare’s existing approach. We feel that this is the right time to open our first physical store that would be an additional asset to the brand’s overall offering in extension to our E-commerce website. With the launch of an offline store, we want to be present where our customers are, and build a direct relationship with them while streamlining the process of buying our products.”