An audience of 5 million+ was reached out to create awareness for women’s safety and self-defense with Impower’s latest campaign

Featuring the Impower Pepper Spray and a series of self-defense videos, the campaign engaged with 200+ micro influencers and an audience of 5 million+

New Delhi: Impower, a women’s safety and self-defense brand recently launched a social campaign #MustCarryOne to bring focus on women’s safety and encourage them to take their safety in their own hands. The campaign also introduced a series of educational self-defense videos on YouTube that everyone must watch to learn basic self-defense techniques to feel more confident when stepping out.

This campaign was done in collaboration with 200+ micro-influencers across multiple cities in India, and engaged with 5 million+ people online, including 2 million+ views on the self-defense videos.

Women still feel unsafe when traveling alone, staying later out for work or a party. Even while taking public transport in daily life they have to be cautious and take prevention. While we can hope for things to change, we still need to be responsible for our own safety. Impower offers a Self-Defense Pepper Spray that can be used in case you are being attacked by an assailant without providing permanent injury to the person. It causes severe burning sensation to the eyes and nose for about 45 minutes giving you time to run for safety.

Impower also offers a free online video series that teach basic self-defense techniques that can be used in case of a threatening situation. These videos have been made in collaboration with Cuttlefish, a leading self-defense training company.