Aqualogica Takes on the Sun with a Witty Twist in ‘Feels So Light, Shields So Right’ Campaign

Aqualogica, the Gen Z brand under Honasa Consumer’s portfolio known for its lightweight yet effective skincare solutions, has launched a bold and witty new campaign, ‘Feels So Light, Shields So Right.’ The campaign positions Aqualogica’s Glow+ Dewy Sunscreen as the ultimate defense against the sun’s relentless challenges.

Campaign Link – www.youtube.com/watch?v=QbWO9kr5D4o

The campaign film uniquely personifies the sun as Mr. Sun, a fiery and overconfident force who relishes making people rush for shade. He watches as beachgoers hide under hats and umbrellas, feeling smug, until he meets a fearless, unbothered Gen Z Gen-Z girl who doesn’t flinch. With Aqualogica Glow+ Dewy Sunscreen, she smoothly applies the extremely lightweight formula without compromising on sun protection with SPF 50, staying calm and confident. Her effortless move shuts down Mr. Sun’s attempts to scare her, proving that sun protection can be easy and fearless. With CGI bringing Mr. Sun to life, enhancing the visual storytelling the campaign cleverly highlights how sun care is no longer about fear but effortless confidence, making Aqualogica the go-to choice for modern consumers.

Speaking about the campaign, Anuja Mishra, EVP and Chief Marketing Officer at Honasa Consumer Ltd., said, “For years, sun protection has felt like a hassle with thick, greasy sunscreens that weigh you down and make you think twice before stepping out. But today’s consumers, especially Gen Z, don’t want to be held back. ‘Feels So Light, Shields So Right’ reflects this shift, celebrating a carefree, unbothered approach to sun protection. With Aqualogica Glow+ Dewy Sunscreen, we’re not just offering high-performance SPF but also the freedom to enjoy the sun without hesitation. It’s lightweight, powerful, and designed for those who want to live life unfiltered and unafraid, making sunscreen a natural, everyday essential with no stress, no second thoughts.”

Beyond sun care, Aqualogica remains committed to offering Lightweight yet Effective skincare solutions. From lightweight moisturizers to refreshing, hydrating body mists, each product is designed to complement an active lifestyle, ensuring that skincare remains effortless, effective, and never a burden.