The Fact Maker

Artificial intelligence meets skin care in the new Dermalogica Smart Response Serum to address specific micro skin concerns in real-time

Dermalogica, the professional skin care brand rooted in education, personalisation and the human touch, has launched its new AI-driven skin care product, the Smart Response Serum. The proactive formula in Dermalogica’s next-gen smart serum works with the skin’s changing needs, for healthier-looking skin over time. Representing a new, highly proactive paradigm, it senses and responds to the skin’s needs before they become visible.

Our skin is constantly changing, not only seasonally, but from one day to the next – in response to our climate, our diet, stress, age and a number of other factors. By activating key ingredients on different areas of the face in response to the skin’s micro changes, Dermalogica’s Smart Response Serum delivers what your skin needs, when, where and how it needs it.

How It Works

Smart Response Serum uses the SmartResponse technology – a revolutionary combination of four targeted active ingredients – to recognise the skin’s signals, then address micro-changes in the skin before they’re visible to the naked eye – effectively addressing your skin’s needs in real-time to soothe, firm, brighten and hydrate.

On a macro level, we see redness, fine lines and wrinkles, dark spots and dryness, all of which send out different messages. According to in-depth studies and research, SmartResponse technology’s actives turn on and take action only when these signals are present, responding proactively for a personalised response every time. It not only addresses superficial skin problems, but also damages that have occurred at a deeper level. Using artificial intelligence, it responds to the skin’s signals, intelligently addressing skin concerns and helping to prevent future damage. Best of all, it does all this before you even notice.


This serum is formulated with SmartResponse Technology, a combination of four targeted active ingredients, including Gallic Acid from Japanese Cornelia Cherry that senses skin’s inflammatory response and activates to help soothe and reduce the appearance of redness; Mannose-6-Phosphate that detects collagen weakness, responding to the first signs of visible skin ageing to help smooth, firm, and improve the look of fine lines and wrinkles; Hydrolyzed Wheat Flour, which activates when it detects too much of a key enzyme involved in melanin production, brightening skin and reducing the appearance of dark spots; and lastly Hydrolyzed Beta Glucan, which activates where it detects a deficiency in the skin’s barrier, helping skin to maintain optimal hydration levels.

What makes this even more powerful is that the Smart Response Serum also contains beneficial actives to support healthy-looking skin with every use, including a rich blend of minerals, Olive Oil Ester, Lactic Acid, Squalene and Microalgae, which help improve skin texture and support barrier protection. Additionally, Sodium Acetylated Hyaluronate (a form of Hyaluronic Acid) helps to smooth skin and minimise the appearance of fine lines and wrinkles, and Niacinamide (Vitamin B3) delivers moisturising and brightening properties.

This power-packed formula ensures that every usage provides customers with a tailored outcome that is appropriate for their skin needs.


  • Helps skin maintain optimal hydration levels
  • Brightens and helps reduce the appearance of dark spots
  • Helps to soothe and reduce the appearance of redness
  • Helps improve the look of fine lines and wrinkles

Price: Rs 10,500 (30ml)