Asian Paints celebrates ‘India Wala Blue’, a tribute to the spirit of the game and the Women in Blue
For millions of Indians, blue is more than just a colour — it is an emotion. It’s the colour that binds us, the colour that rises every time India takes the field. As Team India’s inspiring journey to the finals in the series filled the nation with joy and pride, Asian Paints celebrated the moment with a special print campaign carrying the message “1.4 Billion Hearts. One India Wala Blue.” The ad reflects how the Women in Blue have brought the country together, from living rooms to stadium stands, united in one shared shade of pride. The message “Ab Har Ghar Jeetega” beautifully connects this victory to the heart of every Indian home. The team’s historic win at the finals, has brought the whole nation together in one joyous celebration.
With this tribute, Asian Paints extends its #HarGharBlue campaign — a thought that celebrates how the essence of cricket lives not just on the pitch but within every Indian household. The brand salutes the team’s determination, grit, discipline, and teamwork that have brought the Women in Blue to this glorious victory and made the nation proud.
Asian Paints’ long-standing association with cricket goes beyond partnerships, capturing what the game truly means to Indian homes. From innovative integrations like SmartCare Damp Proof at the India vs. England series, and the Asia Cup countdown campaign with the warranty narrative, to the ‘Har Ghar Blue’ TV contest and ‘Meri Wali Blue’ film celebrating women’s cricket — the brand continues to honour the spirit of the game that unites the nation.
Speaking on the occasion, Amit Syngle, MD & CEO, Asian Paints Ltd., said, “Cricket in India goes far beyond the boundaries of the field — it lives in every home, every conversation, and every emotion. Blue has always been the colour of this shared sentiment. At Asian Paints, we are proud to celebrate this bond through our campaigns. Team India’s remarkable journey has once again filled every Indian home with pride. Har Ghar Blue is more than just an idea; it’s a feeling that unites the country.’
Through this heartfelt tribute, Asian Paints continues to celebrate the colour that represents unity, pride, and the enduring love of a nation for its team — reminding us that India will always be painted in one shade of victory: India Wala Blue.
