Asia’s Biggest Eyewear Brand Lenskart Strengthens Footprint In UAE; Opens Eighth Retail Store In 8 Months With A Display On Iconic AIN DUBAI

• With an impressive 8 stores in the UAE, Lenskart celebrated its regional presence as the fastest growing eyewear company by displaying the ‘Do More, Be More’ campaign on the iconic Ain Dubai

• The omnichannel eyewear brand is available online and across 8 UAE stores in Dubai Mall, The Galleria Mall Abu Dhabi, Dubai Hills Mall, Dalma Mall, Dubai Festival City, BurJuman, Ibn Battuta Mall, Dalma Mall and Bawadi mall with plans to have 20 retail stores in UAE by March 2023

Following a US$50 million (Dh185m) investment commitment into the Middle East, Asia’s biggest eyewear brand Lenskart has experienced a rampant growth and become the fastest growing eyewear brand in the region. Continuing its aggressive expansion, the brand is now celebrating the milestone opening of its 8th retail store at Galleria Mall Abu Dhabi, and recently projected its values of “Do More, Be More” on world’s largest and tallest observation wheel, Ain Dubai.

Lenskart’s newest outlet adds to existing stores in Dubai Mall, BurJuman, Dalma Mall, Dubai Festival City, Ibn Battuta Mall, Dubai Hills Mall and Bawadi Mall. The brand’s extensive product range is also available online via the website and the Lenskart App. continue the company’s Omni channel approach and features state-of-the-art Artificial Intelligence technology in the form of a 3D Try-On machine integrated with virtual face-mapping that suggests suitable frames to customers from a range of more than 7,000 options. The service is available on Lenskart’s website and app as well, allowing customers to see themselves from multiple angles, making frame selection faster, more effective and fun for the buyers.

The innovative stores also feature The Sun Room – a trial room that replicates the outdoors for optimal testing of sunglasses, offering free eye tests for wearers of prescription glasses.

Sudhir Syal, Chief Business Officer (Middle East) at Lenskart said: “We are extremely honoured to be associated with such an iconic landmark to commemorate this milestone. At Lenskart, our purpose is to transform the way people see and experience the world. Over the last decade, we have revolutionised the way people perceive and make use of eyewear. Wearing our glasses has enabled our customers to expand their lifestyle without barriers, not just correct their vision. With our foray into the Middle East, we want to bring the same scale of transformation to people’s lives here, especially those who are eager to do more and be more.”

“Within our first year of in-country operations, we project that Lenskart will become a market leader in the UAE, with over 15 stores in addition to making rampant strides in the KSA region. Looking ahead, as our rampant growth and expansion continue, we will focus on the launch of our merchandise collections created specifically to cater to the local Emirati population.” Sudhir Syal added.