- ASUS Introduces Laptops on Instamart
- Consumer notebooks and gaming laptops will be available on the platform in cities including Bangalore, Delhi NCR, Mumbai, Hyderabad, Chennai, Pune and Kolkata
In order to meet the dynamic and ever-evolving demands of consumers, ASUS India, the Taiwanese tech giant, has partnered with Instamart, India’s pioneering quick commerce platform, to make its popular consumer notebook and gaming laptops available for delivery within minutes. Building the electronics category, ASUS has joined forces with Instamart to continue its efforts to increase consumer visibility and is bringing its products closer to consumers. Products ranging from consumer notebooks to gaming laptops will be available on the platform in cities including Bangalore, Delhi NCR, Mumbai, Hyderabad, Chennai, Pune and Kolkata starting at INR 33,990.
Towards the end of 2024, ASUS introduced accessories to quick commerce channels and is now expanding to laptops in order to offer consumers an end-to-end experience on the platform. Whether consumers are looking for a mouse or a new laptop for their home office, ASUS and Instamart have got it covered. With quick commerce continuing to gain traction, capturing over 30% of urban tech shoppers in India, ASUS plans to capitalise on this shift to boost its reach, particularly in metro cities where fast delivery is increasingly expected.
Arnold SU, Vice-President of Consumer and Gaming PC at ASUS India, commented on the collaboration, “At ASUS, we’re committed to innovating in alignment with evolving consumer lifestyles, and our association with Instamart reflects that vision. We recognize that in today’s fast-paced world, consumers are keen on fast-paced deliveries as well. By teaming up with Instamart and tapping into its extensive network across India’s towns and cities, we’re ensuring that ASUS laptops reach users instantly. Whether it’s for work, gaming, or everyday productivity, our cutting-edge laptops are now just a few taps away, delivered with exceptional speed and reliability.
Manender Kaushik, AVP and Category Head, Instmart, said, “At Instamart, we’re redefining convenience by bringing high-involvement categories like electronics right to your fingertips. As we approach the festive season—a peak time for gifting and personal upgrades, we’re excited to announce the launch of ASUS laptops on our platform. These premium devices will now be available for ultra-fast delivery across major metro cities, marking a milestone in our mission to make cutting-edge technology instantly available to consumers.By combining the latest tech with the speed and scale of quick commerce, we’re shaping a future where even a new laptop can arrive at your doorstep in 10 minutes.”
The laptops available through Instamart will include:
| Category | Model | Specs | SRP |
| Consumer Notebook | ASUS Vivobook Go 15 | ASUS Vivobook Go 15 AMD Ryzen 3 Quad Core 7320U – (8 GB/512 GB SSD/Windows 11 Home) E1504FA-NJ130WS Thin and Light Laptop (15.6 Inch, Mixed Black, 1.63 Kg, With MS Office) | INR 33,990 |
| ASUS Vivobook 15 | ASUS Vivobook 15 Intel Core i5 13th Gen 1334U – (8 GB/512 GB SSD/Windows 11 Home) X1504VA-NJ1765WS Thin and Light Laptop (15.6 Inch, Cool Silver, 1.7 Kg, With MS Office) | INR 50,990 | |
| Gaming | TUF Gaming F16 | Intel Core5/ RTX3050A- 4GB/ DDR4 16GB/ 512GB PCIe® 4.0 NVMe™ M.2 SSD/ FHD+ 16:10 (1920 x 1200, WUXGA)/16-inch/144Hz/ Backlit Chiclet Keyboard 1-Zone RGB With Copilot key 56WHrs, 4S1P, 4-cell Li-ion/ Windows 11 Home/ OFFICE HOME 2024 & M365 BASIC 1 Year/ / McAfee® 1 year/ Mecha Gray | INR 74,990 |
This association is aimed at widening ASUS’ reach and also sets a new standard for accessibility in the technology space. With the increasing demand for speed and accessibility, ASUS remains committed to delivering innovative technology solutions that cater to a larger audience.
