- With the inauguration of the EC in Salem, Ather Energy now has nine retail stores in the state of Tamil Nadu
- Plans to expand its retail footprint to 15 stores and add 150 fast-charging grids in Tamil Nadu by the end of the current fiscal year
- Ather now has 66 Experience Centres across the country catering to the rising demand
Salem : Ather Energy, India’s leading electric scooter manufacturer, strengthened its retail presence in Tamil Nadu today by opening a new Experience Centre in Omalur Main Road, Kurangusavadi, Salem, Tamil Nadu. With the inauguration of the EC in Salem, Ather Energy now has nine retail stores in the state of Tamil Nadu. The new retail outlet will retail the new and improved Gen 3 variant of the flagship 450 Series.
The new Experience Centre, inaugurated in association with Suryabala Group, aims to educate consumers about the engineering and mechanical efforts that go into the manufacturing of the EV thus offering an interactive space that aims to inform them about every aspect of the vehicle and provide a complete overview of all components. Ather Space will provide a unique ownership experience along with complete service and support for the owners. Consumers can also book test ride slots on Ather Energy’s website before visiting the Experience Centre.
Speaking on the occasion Mr. Ravneet Singh Phokela, Chief Business Officer, of Ather Energy, said, “Ather Energy has experienced an encouraging response from across the state of Tamil Nadu for its scooters. With a high rate of EV adoption and growing acceptance for high-end electric two-wheelers, Tamil Nadu is an important market for Ather Energy. We have created an electric vehicle that is efficient, high-quality, and reliable, from the ground up and have invested strategically in the infrastructure needed to support it. We have been expanding rapidly to fulfil the demand for the new and improved Ather 450X and have some exciting plans for Tamil Nadu.”
“With major disruptions happening in traditional mobility it’s not a surprise the pace at which e-mobility is becoming the norm especially in the two wheeler space. Along with its smart, safe and reliable products, Ather is doing phenomenal work at developing a charging infrastructure throughout the country. With Suryabala Group’s expertise, I’m sure we will create great experiences for our customers. Suryabala Group is glad to associate with such pioneers and game changers in technology and design”, said Mr Karunakarnan Thirupathy Murthy, Managing Director, Suryabala Group
Ather Energy has grown phenomenally in 2022, with a 202% Y-o-Y growth (April- October) in the number of active Ather scooters on-road. Tamil Nadu has emerged as a high-demand market for electric scooters, with Ather registering a 49% quarter-on-quarter growth. The company continues to invest strategically in charging infrastructure to alleviate range anxiety and has 100+ fast charging points, Ather Grids, across the state. Ather Energy plans to add a total of 15 Experience Centres and 150 fast-charging grids by the end of the current fiscal year to enable stress-free transition to EVs.
The ex-showroom price post the Fame II revision for the Ather 450X Gen 3 is INR 158,032 and INR 136,521 for the Ather 450 Plus Gen 3.
