The Fact Maker

Ather Energy starts retailing in Pondicherry, inaugurates its first Experience Centre

●       Newly launched Gen 3 of the flagship 450X and  450 Plus with a certified range of 146 km  will be retailed at the store

●       Ather Energy’s 58th Experience Centre in India

Pondicherry: Ather Energy, India’s leading manufacturer of electric scooters, has inaugurated its first retail store, Ather Space, in Sundarraja Nagar, Pondicherry, in association with Pillai Auto Pvt Ltd. The newly launched Gen 3 of the flagship Ather 450X and 450 Plus will be available for test ride and purchase at Ather Space. The company also announced the inauguration of two more outlets in Chennai and Vellore as part of their national retail expansion plan.

Ather Space is well equipped to provide a unique ownership experience along with complete service and support for the owners. The new Experience Centre is a dynamic, tactile, and interactive space that aims to educate customers about every aspect of the vehicle and provide a complete overview of the various parts with a striped-bare unit on display. Consumers in Pondicherry can now ride the Ather 450X and get an in-depth view of the product and its features before purchasing the vehicle. They can also book test ride slots on Ather Energy’s website prior to visiting the experience centre.

Speaking on the occasion, Ravneet S Phokela, Chief Business Officer, Ather Energy, said, “With the launch of Gen 3 of the flagship 450 series and the ongoing festive season, we have been experiencing strong momentum over the past couple of months. We have received a great response from Tamil Nadu and a substantial number of queries from Pondicherry, encouraging us to foray into this market. With supply chain easing, we anticipate rapid growth in the coming months and will look forward to fulfilling the demand for the Ather 450X.”

“We are extremely delighted to be partnering with Ather Energy to bring the Ather 450X to Pondicherry. Pondicherry, a region steeped in tasteful architecture and heritage, has always appreciated design and beauty. With its refreshing approach to two wheeler mobility we believe Ather is a natural fit for consumers in Pondicherry”, stated, Ganesh Ranjan, Director , Pillai Auto Pvt Ltd

Ather Energy has continued to invest strategically in south India. The company has commissioned its second factory space in Hosur, Tamil Nadu, and plans to manufacture 400,000 units per annum. The company has also invested heavily in enhancing the public charging infrastructure in the state, installing 50+ Ather Grids, Ather’s fast charging network.

Ather Energy is one of the few OEMs that invest in charging infrastructure as well. There are currently 05 Ather Grids in Pondicherry and plans to add more across the city to strengthen the charging network. Ather Energy also supports customers with the installation of home charging systems in their flats and buildings.

Ather Energy has grown its retail network throughout important cities in India and now has 58 retail outlets in 48 cities. The company intends to expand to 100 cities with 150 Experience Centres by March 2023.

The ex-showroom price post the Fame II revision for the new Ather 450X is INR 158,811 and INR 137,301 for the Ather 450 Plus in Pondicherry.