The Fact Maker

Bummer launches #LoveIsABummer campaign ahead of Valentine’s Day

  • The brand will be sponsoring a trip worth ₹1,00,000 to five lucky winner
  • Last year the brand sent 3 lucky couples on a trip and covered  ₹ 50,000 in costs per couple. The giveaway was a massive success as three lucky couples travelled to their favourite destination

With an aim to accentuate love, Bummer, a new-age apparel brand, has unveiled the second edition of its Valentine’s Day Campaign – #LoveIsABummer. Through this campaign, the brand encourages its patrons to add a spark to their love life by participating in the contest and winning a chance to travel to any destination abroad with their special one. To be a part of this contest, individuals can share a reel or post and using the hashtag #LoveIsABummer with their closed ones on their social media handles wearing matching innerwear from Bummer’s couple segment or even showcasing that they have a matching pair without wearing it.

This campaign is based on the idea of how twinning brings comfort to couples as they feel that they are experiencing the same journey and part of each other’s life. Be it a short or long-distance relationship, nowadays, we can see significant others getting matching tattoos, wearing similar bracelets or styling the same outfit. With Bummer’s unique matching underwear collection, duos can feel much more closer as they get on with their day or vacation. Also suggests that love is a journey that can be overcomed by accommodating both the good and bad as long as both individuals are on the same page eventually, thus matching pairs.

This year love will know no boundaries with Bummer financing a fun trip for five lucky love birds to their favourite destinations. To make this day more memorable,

individuals can opt from a wide range of funky prints and cozy innerwear, including some of Bummer’s best sellers like Searial Chiller, Connekt-4, Spacepunks, Lazy Luna, Dixie Blues, DejaVu and more. Their products have been carefully crafted with ultra-soft MicroModal fibres extracted from Beechwood Trees which will liven up the mood and keep people comfy and breezy all day long. Additionally, Bummer sources its fabric from environmentally conscious factories that uphold the highest standards.

Sulay Lavsi, Founder of Bummer, commented on the campaign, “February marks the beginning of the season of love, as we witness couples going all out to embrace the presence of their special one. With this, our team launched a Valentine’s Day campaign last year, and received an overwhelming response from lovers and also single people, making it a huge success. Considering the same, we decided to make a kickass comeback with our second edition of the campaign, where partners can pamper their loved ones by gifting each other matching underwear from Bummer, making it the perfect moment to grow their intimacy game and accentuate the romance between them and their boo. Or on the other hand, individuals like friends and family can also match pairs to show how much they care.”

Since its inception in 2020, Bummer has created a distinctive space in the market by retailing over 1L+ products. They have evolved to offer comfort, style statement, and intimacy to grow leaps and bounds further and has become an extension of a person’s personality. The brand is on a mission to provide ultra-soft, breathable and eco-friendly products that will make people feel good inside their clothes and help them to break stereotypes in the traditional innerwear market.