Since its launch, #MemePremierLeague Campaign has reached over 13 Million users & Garnered 14% Engagement
To celebrate the love of the on-going T20 cricketing carnival, Burger King announced an interactive and humorous Campaign, #MemePremierLeague. Through this campaign, Burger King India besides posting a grill-worthy meme moment from each match, every day on their Instagram stories, is also running a contest for its guests to unleash their love for cricket by creating their own Memes. The Campaign has been well received with more than 2400+ hilarious memes from guests.
To spice up the campaign further and keep the momentum going, Burger King India will be rewarding weekly winners of #MemePremierLeague with free NFTs, every week. Burger King India is the first ever QSR to introduce NFTs as gratification. NFTs (Non-Fungible Token) are digital collectables or assets created using blockchain technology. While anyone can view these NFTs, it creates exclusivity, by virtue of its inimitable nature and gives unique ownership rights for the winners.
Anyone who wants to grab the exciting opportunity will just need to participate in #MemePremierLeague contest. All one needs to do is create a cricket meme, post it on their Instagram handle and tag Burger King India using @BurgerKingIndia & #MemePremierLeague. The meme that garners the highest weekly engagement will be rewarded with a customised NFT of their own meme creative. The brand will be giving away 10 NFTs throughout the campaign. Memers let the game begin!
Speaking about the campaign, Mr. Kapil Grover, Chief Marketing Officer at Burger King India, said, “Burger King, as a brand, has always explored innovative POVs and insights. We continue to engage with our guests in new and unique ways. With Memes as the language and NFTs as the gratification, #MemePremierLeague is a campaign of many firsts for us as a brand. We hope this unique culmination of meme humour and new age crypto based gratification will resonate well with our audiences and create excitement around the brand.”
Munish Mishra, Founder and Managing Partner at Metamaxx.io, said, “Burger King is a cultural icon that continues to delight audiences with exciting product innovations and out of the box consumer campaigns. Metamaxx.io, India’s first Metaverse agency is ecstatic to partner with Burger King to create fresh, unique Web3 digital expressions to further interaction and engagement with their consumers.”
As a part of #MemePremierLeague Burger King India is posting a unique meme each day which will also contain an offer for the day which can be redeemed on the Burger King App or at their restaurants. The brand will run a contest for its guests throughout the ongoing T20 season.