The Fact Maker

Cuticura Launches An Innovative No Gas Body Perfume Range

Powered With Smart Burst Technology, It Assures 24 Hour Freshness!

Cuticura, a popular beauty & personal care brand from the house of Cholayil Private Limited, introduces six variants of revolutionary no gas deodorant range with Smart Perfume Burst capsules – that re-releases fragrance upon sensing sweat.

Each of the six variants comes with a mesmerising fragrance that uplifts the mood the moment they are applied. The no gas deodorant range is a unique product in the category and comes with a highly innovative product benefit for the consumers. Its fragrance not only delights your skin with freshness when you apply, but its Smart Perfume Burst capsules sense sweat and the moment when they come in the contact of sweat, they burst and release higher fragrance thereby just when you need it most, release more fragrance.

The new range of no gas deo or we call it Body Perfumes is highly skin friendly with multiple skin benefits. Very gentle on the skin, Cuticura’s range of Body Perfumes come with 0% Aluminium. So, say goodbye to irritation, itching or tingling.

Allergy-causing Triclosan found in other deodorants, not in Cuticura Body Perfumes! They’re truly skin friendly.

Cuticura Body Perfumes don’t block your pores to stop sweat. Its unique fragrance turns your sweat into burst of fragrance. So, your skin smells refreshingly fresh, while breathing freely!

The entire range – six new fragrances – is named after Greek goddesses who are celebrated for their beauty. The variants are named Elizabeth, Angeline, Helena, Victoria, Diana and Cleopatra.

The product variants are avaible in 120 ml packages priced Rs. 180.  These products are available at all major retail outlets across the country. These products are also available in E-commerce websites in addition to their official website.

Mr. Ashish Ohlyan, Vice President Sales and Marketing at Cholayil Private Limited said, “Body Perfumes play a huge role in the confidence of an individual. Long lasting fragrance is something that every person envisions and our recently launched product with the Smart Perfume Burst just does the same. It’s an innovation in the category and not only it gives a great fragrance when you apply but it never allows bad odour from body as product delivers higher fragrance when comes in the contact of sweat. “

Mr. Pradeep Cholayil, Chairman & Managing Director of Cholayil Private Limited said, “Cuticura has been a household name in Kerala market and the brand has a superior credibility and consumer trust. To further strengthen our bond with the consumers we have launched this innovative product that will surely disrupt the market and take Cuticura brand to the next level.”