Wants to make shopping for Sleep Solutions an immersive experience
Hyderabad : Duroflex began as an entrepreneurial venture in manufacturing mattresses in Alleppey, Kerala, almost 5 decades ago. Started by the late Mr. PC Mathew with a mission to help India sleep better, Duroflex has always been at the forefront of innovation, quality, and consumer centricity in the sleep solutions category. A market leader in the South, Duroflex is known for its research-backed sleep solutions and being the thought leader on conversations on the importance of sleep.
With an aim to make shopping for sleep solutions an immersive experience, that brand has come up with exclusive experience centres. The recently launched experience centre in Kondapur Village, Gachibowli is spread across 2000 square feet. The store was visited by eminent actress Eesha Rebba recently, and she also took to her Instagram handle to describe her experience at the store. “I love the wide range of mattresses and other sleep solutions at Duroflex and trust their quality. The sleep experts at the store helped me pick out perfect pillows for my concerns,” says Eesha. The brand also has its other experience centre at Banjara Hills in Hyderabad.
Designed keeping shopper needs in mind, the experience centers offer a unique and first-of-its-kind mattress shopping experience to help consumers make an informed selection. Choosing the right mattress can be a daunting task for consumers. To make this process simpler, Duroflex experience centers have in-store sleep experts who help consumers make an informed decision. Consumers can experience a wide range of innovative sleep solutions from Duroflex including the brand’s signature range Duropedic which is India’s own doctor-recommended orthopedic mattress range to the high-performance ‘Energise’ range and premium eco-friendly ‘Natural Living’ range. Apart from the premium mattresses, customers can also explore antiviral mattress protectors, pillows, bed linen, and work-from-home furniture at the experience centres.
Besides expert advice to make an informed choice, shoppers at the Duroflex Experience Centre can avail unique services like free home delivery, custom size mattress order, and bed measurement before placing the order. These unique services are a testament to the brand’s commitment to always put their consumer well-being first and help India sleep better.
“With increased awareness about sleep, immunity, and overall health people are increasingly seeking genuine and innovative sleep solutions from a trustworthy brand and as leaders, we have been able to lead this change. Our Experience Centres are an important part of this growth journey, and a testament to our endeavour to provide customers an enriching shopping experience to help them bring home great sleep and better health.”, says Mohanraj Jagannivasan, President and Business Head – Duroflex.