Enamor sources Ikat fabric from artisans for masks
Bengaluru: Enamor today announced a range of masks in Ikat fabric, a special initiative undertaken by the brand to support the livelihood of artisans from the Kalabharathi Handlooms craft cluster in Telangana impacted by the ongoing COVID-19 crisis. Since the COVID-19 lockdown, most of the artisans have been out of work. Stocks have accumulated and they are facing a severe cash crunch. Enamor has sourced more than 200 meters of Ikat fabric from this crafts cluster to manufacture and launch these masks. As a part of this initiative, Enamor will redirect the profits from the sale of the masks back to the cluster to support education, and medical services for the girl child.
As India continues to face the severity of the second wave of the COVID-19 pandemic, masks are the need of the hour. Enamor’s Ikat fabric masks incorporate two layers of cloth with a filter layer sandwiched in between, that gives 95% of anti-virus protection* and provides a solution to the double masking problem. The multiple cotton jersey layers are naturally breathable, offer moisture-control and also filter particles and dust. Ikat masks are available on Amazon, Myntra and Nykaa.