The Fact Maker

Flash Entertainment rewards SEHA’s Frontline Heroes of the COVID-19 pandemic

SEHA staff offered exclusive offers and experiences as the UAE welcomes back live events

Abu Dhabi: In recognition of the continued efforts of Abu Dhabi Health Services Company (SEHA) in combatting the COVID-19 pandemic, Flash Entertainment has announced that it will provide exclusive opportunities for SEHA staff to experience its new calendar packed with great live events.

The partnership between Flash Entertainment, the Middle East’s leading live entertainment company based in the UAE, and SEHA, the UAE’s largest healthcare network, was announced as events across the UAE begin their return to full capacity. It follows the UAE’s success in addressing COVID-19 and the safe return of live events to the Emirates and Flash Entertainment’s own calendar of concerts, sporting events and more. As the frontline heroes who played a major role in combatting the COVID-19 pandemic and contributed to the country’s return to a phased new normal, SEHA staff will benefit from exclusive offers and experiences under the partnership.

John Lickrish, CEO, Flash Entertainment, said:

“The live entertainment and events landscape has been heavily disrupted by the COVID-19 pandemic, but thanks to a world-leading testing and vaccination campaign driven by SEHA, the UAE is well on the road to recovery. At Flash Entertainment, we are grateful to the country’s leadership for the UAE’s response to the pandemic and the frontline heroes across the UAE and at SEHA who have worked tirelessly in their efforts to keep residents safe.

“These efforts have allowed the return of live events and entertainment, including the landmark Mubadala World Tennis Championship and Yasalam After-Race Concerts, where we are working with our government partners, including SEHA, to ensure the safe return of fans. To go some way in recognizing these efforts, we are proud to announce our partnership with SEHA where we will be providing exclusive offers and experiences to their staff at Flash Entertainment owned events.”

SEHA is thankful to Flash Entertainment for their thoughtful gesture of appreciation to our frontliners who, along with our progressive leadership and the UAE’s tireless efforts, are allowing for the positive shift we are witnessing today as we see the return of live events across the UAE and reap the rewards of our nation’s collective efforts. We continue to work hand in hand with all our stakeholders to ensure

operations are resumed safely and effectively with safety measures kept at the core of the new normal.