Flipkart, India’s homegrown e-commerce marketplace, today announced the launch of ‘Complete Furniture Protection’ – an industry-first cover for accidental and stain damage on select furniture products on the platform such as office chairs, office tables and mattresses, among others. Flipkart has partnered with Cover Genius – a leading insuretech company to offer Complete Furniture Protection on its platform. The plan period lasts for one year for accidental stains & damage protection, with a three-year extended warranty. Additionally, it can go up to a period of six years including manufacturer warranty.
The plan starts from Rs. 199 and goes up to Rs. 1,999, with different slabs for each product and its pricing. Flipkart’s strategic partnership with the global firm aims to enhance the customer experience for the online furniture industry in India, by providing value-added services on these products.
Dheeraj Aneja, Senior Vice President – Fintech and Payments Group at Flipkart, said, “Being a homegrown company, Flipkart’s aim has always been to be at the forefront of providing the best value-driven offerings to the customers. Our strategic partnership with Cover Genius will introduce affordable value-added services for furniture in the Indian market, making it a game-changer in the industry. We have seen the embedded protection offerings working well on our platform with the appliances and mobiles category. By introducing it for our furniture selection, we are confident that it will amplify the customer service standards on our marketplace.”
Starting with Furniture, Flipkart and Cover Genius will continue evolving such value-added service offerings across various product categories in the future.