BACARDÍ is here with India’s first ever fully immersive music experience
National : Fasten your seatbelts as BACARDÍ teleports you to a Caribbean Island where audiences will be able to express, dance, connect and do what moves them. Entering the future of entertainment with a new slate of original content featuring much-loved artists in a Caribbean Island environment, exclusive parties, engaging games and more, Casa BACARDÍ sets sail to a virtual island festival on Sansar – the newest destination for LIVE events.
The exciting, new Casa BACARDÍ festival will enable consumers to enjoy a complete sensory experience with elements like sound and taste, unlike any other virtual fest. They can also create their own digital avatars, who can experience all things Caribbean while freely expressing themselves. Consumers can be a part of the festival through a web browser on any device or through iOS and Android apps on their mobile phones. With elements like photobooths, games, customizable cocktails, and mobile and in-world chat, BACARDÍ aims to bring evolved experiences to people and indulge them in socializing from the comfort of their homes.
And that’s not all! This year, Casa BACARDÍ is also jam packed with a stellar lineup, including artists like Tesher, Divine and the Gully Gang, MC Altaf, Tsumyoki, MadStarBase, Sango, Gauri Who and Natasha Diggs. After a string of head-banging performances, Casa BACARDÍ will curate a special after-party. With exclusive boarding passes that give access to the after-party, they can join in groove to the two exclusive performances by Madstarbase and Sango.
Layal Baaklini, Global Disruptive Innovation Director, BACARDÍ says “Our purpose at BACARDÍ is to celebrate moments that matter, one drink at a time. Now, more than ever, moments of connection are no longer determined by physical proximities. The pandemic accelerated the growth of emerging virtual spaces and we wanted to embrace virtual worlds where experience-lovers in India can enjoy music together, socialize with their friends and express themselves through their unique avatars.”
Adding to it, Sameeksha Uniyal, Consumer Marketing Lead, Brand BACARDÍ, India and South East Asia said, “We’ve always believed in bringing immersive experiences to our consumers, encouraging individuals to do what moves them. This past year, we’ve invested behind understanding the changing consumer preferences, bringing events and celebrations through the most preferred, comfortable, and safest mediums. Now we are taking another leap by introducing an all-new virtual world, along with our partners at Sansar and OML. With interactive formats, virtual avatars and a hyper-realistic Caribbean fest, this year’s Casa BACARDÍ has taken a step towards the future of experiences & I can’t wait to sip on my BACARDÍ cocktail & enjoy some Caribbean vibes with you all!
Launched in 2019, Casa BACARDÍ has only grown bigger with every edition, be it on-ground or online. Last year, despite the COVID-19 challenges, BACARDÍ evolved the festival virtually with over 4000 people in attendance. This year, they take the flagship Caribbean party to Sansar, a platform for mind-bending live performances, live events, and entertainment.
Tanmay Bhatt, the host of Casa BACARDÍ’s virtual festival says, “I’m excited to be a part of Casa BACARDÍ this year as their virtual avatar host! It’s a new and unique format, bringing avenues to do what moves us in the most amazing, engaging ways while experiencing the Caribbean. Looking forward to this virtual getaway!”