This Father’s Day, Bonjour, unveils a heartwarming campaign titled “Comfort, Just Like His Presence”, spotlighting the emotional depth of a father’s love and presence. At the heart of the campaign is the launch of the Bonjour Regalia (statement and signature) Gift Boxes, a thoughtfully curated package designed to offer the same comfort and reassurance fathers have always given.
To celebrate this launch, Bonjour is rolling out its heartfelt and emotionally resonant “Comfort, Just Like His Presence” campaign. The campaign opens with a relatable slice of life, capturing a son’s quiet dilemma: What do you gift a father who never asks for anything? As he watches his dad brush off presents with a smile and notices the worn-out wallet he still uses, a moment of realization unfolds. That thoughtful pause leads him to the Bonjour Regalia Gift Boxes—a comforting, well-crafted offering that speaks volumes without a word.
Featuring 6 pairs of ultra-soft, breathable Elite Socks and a box of 3 classic, timeless handkerchiefs, the Regalia Gift Boxes is more than just a gift; it’s an expression of gratitude wrapped in luxury and comfort. Ideal for the father who never asks for much but gives everything, this premium offering is Bonjour’s tribute to silent strength and everyday sacrifice.
Speaking about the campaign, Mr. Rajkumar Jain, Managing Director of Bonjour Socks, said: “Fathers rarely ask for anything, yet give us everything like their strength, their quiet comfort, and their unwavering presence. With the Regalia Series of gift boxes, we wanted to offer something just as meaningful in return. It’s more than just socks and handkerchiefs; it’s a symbol of thoughtful gifting, crafted with the same care and warmth that fathers give every day. At Bonjour, we aim to make comfort a gift in itself, and with Regalia, we hope to be a part of how families say thank you to their unsung superheroes this Father’s Day.”
With the video capturing heartfelt moments of realization and gifting, and accompanied by stories from everyday sons and daughters, Bonjour invites everyone to go beyond the ordinary and celebrate fatherhood in the most personal way possible.
The Regalia Gift Box is available across Bonjour’s exclusively on brand website just in time to make Father’s Day a little more meaningful.
Campaign Link: https://www.youtube.com/shorts/1O8C7yrc9jA
