The Fact Maker

Glamm Up Your Eye Makeup With The Newly Launched ‘Wonder Glide Gel Eyeliner’ by MyGlamm

The smudge-proof, retractable Wonder Glide Gel Eyeliner comes in two matte-finish, ultra-pigmented shades that are smooth, precise and last up to 12 hours

It’s time to upgrade your eye makeup game with an ultra-precise gel eyeliner in a gorgeous matte finish that glides on effortlessly and stays put for up to 12 hours. The newly launched Wonder Glide Gel Eyeliner by MyGlamm does all that and more. Available in a stunning black and brown, the ultra-pigmented Wonder Glide Gel Eyeliner comes in an easy-to-use twist up pencil with a smudge-proof, water-resistant and quick-drying formula. Elegant lines or dramatic eyes, create as many eye makeup looks as you want with the Wonder Glide Gel Eyeliner.

Talking about the launch, Sukhleen Aneja, CEO, Beauty & FMCG Brands, Good Glamm Group said, “Everyone needs a trustworthy eyeliner in their makeup kit. The new Wonder Glide Gel Eyeliner by MyGlamm is just that! Smudge-proof, smooth, retractable, precise and long-lasting, the eyeliner is wonderful to use. It can be used as an eyeliner or a kajal, keeping in mind that every MyGlamm product is made for the multitasking woman. What’s even better is that it’s free of harmful nanoparticles and chemicals, so it doesn’t irritate the eyes.”

Ultra-smooth and precise, the eyeliner doubles up as a kajal. The shade Shadow (black) is the perfect noir to create defined, bold eyes; while Earth (brown) is a medium espresso hue that beautifully lends itself to a softer eye makeup look. With a rich colour pay-off, the Wonder Glide Gel Eyeliner is a reliable must-have in every makeup kit. Easy on the eyes, the product does not contain any harmful nano ingredients or chemicals. Like every MyGlamm product, it is cruelty-free, paraben-free, mineral-oil free, SLS-free and vegan. Available at Rs. 499/- each.

Shade: Earth (Brown)

Earth, a medium espresso hue for a softer, more au naturel eye makeup look.

Net Weight: 0.3g

Price:  Rs. 499/-

Shade: Shadow (Black)

Shadow, the perfect noir shade that’s made for every occasion.

Net Weight: 0.3g

Price:  Rs. 499/-

About MyGlamm 

MyGlamm is India’s fastest growing direct-to-consumer beauty brand. MyGlamm embraces the philosophy of building a community with its users, engaging with them and eventually co-creating products with them. In July 2020, MyGlamm acquired POPxo making the MyGlamm – POPxo combine, the largest Content to Community to Commerce platform in India with 50 million monthly active users and 100 million monthly video views. With over 800 SKUs across makeup, skincare and personal care, MyGlamm Beauty Products feature advanced, rich, feel-good formulas that are 100% cruelty-free, embrace Clean Beauty, and have skin-friendly ingredients. MyGlamm has over 4000 offline points of sales across 100 cities of India. MyGlamm uses a combination of technology, content and social media to allow consumers to not only discover its products but also create a rich, personalised, content and tutorial fuelled post-purchase experience through its App. Investors in MyGlamm include French beauty major L’Occitane, Silicon Valley venture capitalist Bessemer Venture Partners, Ascent, Accel and Trifecta Capital among others.