The Fact Maker

Haldiram’s launches Winter Cravings menu bringing India’s favorite comfort foods this season

The menu is thoughtfully curated from Sarso ka Saag to Gajar ka halwa to serve a diverse taste palate.

Delhi : As the winters are here, it is the ideal time to savor a hot bowl of your comfort food. It can be a soupy, piping-hot halwa or dal makhani with laccha parathas. Giving you an excellent reason to enjoy the cool, pleasant evenings, Haldiram’s has introduced its Winter Cravings menu, which is thoughtfully curated to serve the diverse taste palate of Indian consumers.

Be it the velvety Sarso ka Saag with warm Makke ki Roti or the spicy and tangy chole served with flavor-stuffed kulche, Haldiram’s has set the bar high in bringing you to the age-old, homely, traditional recipes. If you are missing that traditional taste of sarso ka saag, visit your nearest Haldiram restaurant to relish the outburst of traditional flavors.

Kailash Aggarwal, President – Retail, Haldiram’s, expressed, “The winter season is all about food indulgence. People look for hot, tasty, and mouthwatering food. Haldiram is a one stop shop which provides the variety and food with authentic ingredients to meet the need of all customers. We cater   piping hot food that’s packed with flavors. What better than turning to popular North-Indian cuisines like “Sarson ka Saag n Makki ki Roti”, and ease food like Chatpate “Purani Dilli ke Chole chawal” and “Amritsari Kulche”. Treasured for their velvety smooth texture and aromatic sensorial experience, we have introduced the Winter Cravings menu to help the customers savor their evergreen comfort foods and end their meal with “Gajar Ka halwa” while they are out shopping or in the comfort of their homes, this winter season.”

Speaking about the launch of the Winter Cravings menu, Divya Batra, Head of Marketing at Haldiram’s, said, “The winter season calls for a shopping spree for the new year. While you are outdoors and hopping from one shop to another, you crave hot, homely winter comfort foods as a ritual to end the day. Bringing you close to your winter cravings, we at Haldiram’s have introduced the Winter Cravings menu, which includes your personal favorite, including Makke ki Roti & Sarso ka saag, Amritsari Chole Kulche, Soya Kathi with Roomali Roti, Purani Dilli ke Chole Chawal, Rajma Chawal, Kadhi Chawal and not to forget the dessert – Gajar ka Halwa. Prepared and served while upholding the highest food-handling standards, we at Haldiram’s strive to make your winters truly indulgent with quality.”

While at the restaurant, you can also choose from their range of packaged Gulab jamuns or Rasgullas for home. But it is recommended that you share the sweet warmth with your family by packing a good amount of Gajar ka Halwa or Moong Dal Halwa.