Hendrick’s In Association with The Good Creator Co. Launched The Brand-New Limited Release Hendrick’s Neptunia
Mumbai – The Good Creator Co. collaborated with Hendricks for their latest launch of Hendrick’s Neptunia, a new delectably refreshing limited release from Ms. Lesley Gracie’s Cabinet of Curiosities that captures the enchanting magic of the sea in a gin and curated a cool yacht party. Held on March 16 in Mumbai, the event was hosted by Malini Agarwal aka MissMalini, Co-founder, The Good Creator Co.
The ‘Cabinet of Curiosities’, launched in 2019 and housed at the Hendrick’s Gin Palace in Scotland, is an innovation platform that creates and houses new, experimental varieties of Hendrick’s Gin every year. Celebrating spirits, the sanctum of the distillery is where botanic alchemy meets wondrous flavours through uncommon creativity.
The unconventional, intriguing ode to the sea of Hendrick’s Neptunia is made of a mysterious blend of refreshing Scottish coastal botanicals to express the magic of the sea in liquid form, creating a rich, evocative and sensorial story. Over the past two decades, Ms. Gracie has been responsible for countless pioneering Hendrick’s releases.
Noting the enchanted melody of the waves as her inspiration for this latest release from the Cabinet of Curiosities, Ms. Gracie, Master Distiller at Hendrick’s Gin, said, “I find listening to the sound of the waves crashing on the shore really therapeutic. Looking out onto the horizon and feeling the wind in your hair and the salty sea breeze on your face is just a great feeling; it’s so freeing, invigorating and calming all at the same time. I walk down the beach in Girvan every weekend with my dog and take in the sound of the waves and that particular smell that you find, no matter what beach you are on.”
Sachin Mehta, Country Director – India, William Grant & Sons, said, “Hendrick’s has triggered a remarkable trend of premium gin across the globe and more recently in India. It’s curious, yet marvellous, infusions of rose & cucumber with its uniquely balanced flavour offers an impeccably smooth option for all occasions of social and home consumption. Followed by the success of the previous limited-edition releases, the delightfully floral “Hendrick’s Midsummer Solstice” and the “Hendrick’s Lunar” conceived beneath the celestial light of the moon, we are now delighted to introduce the highly anticipated third launch, from the “Cabinet of Curiosities“ – Hendrick’s Neptunia to India, brought to life by Master Distiller Leslie Gracie. Hendrick’s Neptunia adds another wave of flavour with an enticing chorus of deeply refreshing coastal botanicals and combines a smooth, bright citrus finish with a deliciously distant sea breeze. Hendrick’s is committed to creating an extraordinary experience for curious gin drinkers – so keep an eye out for another ‘Cabinet of Curiosities’ release later in the year.”
Malini Agarwal, Co-founder, The Good Creator Co., said, “I truly enjoyed hosting a wonderful evening on the seas, where I invited Bombay’s best lifestyle and luxury influencers to witness the launch of Hendrick’s Neptunia Gin. Over a wonderful day on the water, we learned all about their newest release, courtesy of their brand ambassadors. It was so nice to get a break from our usual lives on land by spending a wonderful sundowner on the seas. We at The Good Creator Co. love to work with brands that create delightful experiences, which are highly instagrammable, and bring the community of creators together to have experiences that are unique and memorable.”
There were over 50+ guests, which included top celebrities and influencers from Mumbai like Malini Agarwal, Nia Sharma, Sahil Salathia, Amy Aela, Taha Shah, Mandira Wirk, Sonal Agarwal, Prabhat Chaudhary, Anushka Mitra, Shruti Yogi, Manasvi Vashisht, Gaurav Sharma and many more who got a chance to witness a beautiful and surreal evening.
